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Old 13th January 2009, 05:16 PM   #1
FireFold-Jennie
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Default Magazine Tracking ROI

The company I work for is currently running a magazine ad in the local market and we are trying to figure out the most effective way to see what our ROI is. We do have a promo code we use and have start asking our customer's where they heard from us from. Does anyone else have suggestions on how to see if this ad is really working.

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Old 15th January 2009, 06:58 AM   #2
mktgbiz
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Place a "call to action" in the ad.

Call by Valentines Day and receive a free $25.00 Gift Certificate to Starbucks, or a free imprinted Mag-Lite when you order.

If they can see what they will be receiving they can see how they'll be using it.

If you give them a promo code, they can't see what they'll be receiving......there's too much left to the imagination.

Keep us posted!

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Old 15th January 2009, 05:17 PM   #3
pkeetch
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Definitely having some kind of a call to action is going to be the only way to know for sure...

"Clip this coupon" or "mention this ad and save" are good ideas. If you are driving people to a website try getting a vanity URL that supports your brand so that you can see who is hitting that site and what the specific conversion are... even if that site only redirects to another page on your actual website.

Lastly, you could have people call "Sally" (or some other fictitious person who doesn't work for you) when requesting information. That way, you know anyone who asks for "Sally" came from that advertisement and the person who actually answers the phone responds with "Sally is not at her desk at the moment, but I'd be more than happy to help you."

Hope this info is helpful!

Paul

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