This list comes from a recent blog post of mine on my website, but rather than making you guys read it there I offer the opportunity to read it here, for convenience and because it should be read.
: The majority of business cards are a wasted opportunity using black text on a white background and nothing else, a little color goes a long way in helping a card stand out from the pack.
: Itís pretty rare to see a picture of the card owner on a business card, but having your picture on your card helps you stand out, think about it, in six months a person you met one time who happened to keep your card isnít going to remember you personally from the font you chose. If you want to be personally connected with your cards in peoples minds then include your picture.
: Iíd go as far as to make up a figure of 75% or more of all business cards are horizontally laid out, simply switching to a vertical layout differentiates you from the majority, even when you ignore the rest of this posts advice.
: It doesnít have to be black but as the majority of business cards background color is white, using the opposite color for your background is sure to aide your card in standing out from the pack. Color may cost a little more to get printed, but if your card is thrown away after you leave or tossed aside because it doesnít leave an impression then it was pointless to hand it out no matter how cheap it cost to print.
2 Sided Printing
: Not uncommon, but just enough different from a good chunk of plain jane cards that it is almost guaranteed to help you stand apart.
: Just because you choose to not use your own photo doesnít mean that you need to have a large area of negative space, give the client something to look at and the card will more likely be put someplace safe or better for you shown off as an example to other people the client meets.
If you think your business card stands out already then why donít you test the theory, spend a couple of days gathering business cards, and when you have a relatively large amount put them into a large pile and notice what stands out, chances are itís cards with characteristics from above. If your card doesnít catch your eye, you should start thinking about a redesign, and keep in mind just how important a marketing tool a business card can be, spending a little to get it professionally designed might just be worth the extra cheese donít yah think?
Always ask yourself ďWhat makes my business card stand out?Ē Use the question on any marketing materials your business uses and youíll begin to see a major increase in client response to your marketing.