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Old 29th June 2009, 08:53 AM   #11
Label Printing

Join Date: Jun 2009
Posts: 33

Good article about yellow pages Ads. Yellow pages is best for local marketing tool. Thanks for good information.

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Old 8th December 2009, 01:38 AM   #12

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Location: uk
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Thank you for sharing the information with all. This will be going very useful to all. Please keep sharing more and more.

Have a nice day

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Old 19th August 2010, 02:10 PM   #13

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Posts: 7

For a local business, going through the steps yahoo local, google local YP has all been a serious part of my efforts. Building backlinks to those sites also dramatically helps my clients looking to serve a local area with their business.

So yeah I am going to have to go with it all depends on what exactly your looking to do just because 1 thing works for 1 model doesn't mean it will work for another. Mainly because from market to market some areas are so saturated while others are left un touched

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Old 17th September 2010, 05:01 PM   #14

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Posts: 11

Originally Posted by Bob Beckmann View Post
According to a survey done by Knowledge Networks and commissioned by the Yellow Pages Association, 54% of yellow page users are looking for a specific business, i.e. they already knew the name of the business, just wanted the telephone number; and 46% had no specific business in mind.

Some indivual category specifics:

Air Conditioning: 50% did 50% didn't
Attorneys 59% did 41% didn't
Auto Repair 60% did 40% didn't
Beauty Salons 65% did 35% didn't
Carpet Cleaning 57% did 43% didn't
Dentists 70% did 30% didn't
Electricians 22% did 78% didn't
Hardware 63% did 37% didn't
Insurance 68% did 32% didn't
Motels 45% did 55% didn't
Physicians 77% did 23% didn't
Pizza 73% did 27% didn't
Plumbers 45% did 55% didn't

Also, a recent report from the Kelsey Group shows that over 60% of shoppers now use Search Engines and on-line yellow pages and only 33% use the actual printed book.

By the way, I have been in the yellow page industry since 1985.

Bob Beckmann
I've seen the online yellow pages and I don't buy the claim that anyone would actually use it.

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Old 18th September 2010, 11:19 AM   #15

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Posts: 11

2 - Forget extra cost color

* The only thing color has been proven to do in Yellow Pages advertising is increase the price you pay for the ad.
I also have to disagree with this. Being a person who sits down at the table with the new customer and asks them questions about where they heard about us, I know beyond a shadow of a doubt where they heard about me before I leave and often their motivations for choosing me over the competition.

More than enough to pay for the extra cost of color in the ad(which isn't terribly great) I have heard these responses:

"I liked the pretty green color"
"It was brightly colored and seemed nice"
"Your ad really stood out because of the colors"
etc, etc.

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