Your PDF "Once Over"
For my taste, the use of two human-like faces is one too many. If your face is the bearded one, I suggest that you keep your face on the card and the only human one.
The use, or over use, of the clip art with the "it's easy" sign, gets a bit hokey when used 3X. To use it once is quite sufficient ... I'd remove it from the "coupons" on the address side.
Your phone number needs to be almost neon and you really do need to tell people what you want them to do with that phone number. As crazy as it may be, to use the words "CALL TODAY" or "CAN YOU WAIT ANOTHER MINUTE? CALL NOW" tells them what you want them to do.
As for the installation of Anti-Virus software, the words "...if necessary." is middle of the road wishy-washy ... though a little tweak, such as, "if not already on your PC or out of date" delivers the real message in positive terms or gives them something to do such as check whether they have it or if they do, a message appears letting them know that it is out of date. Either way, you provide them a means to possibly cure their "situation" with little effort on their part and without you coming into the home to do it. A subliminal message is delivered letting them know that you're not necessarily all about the money either!
The two coupons at the foot of your card are okay ideas, but swap them around as the word FREE is more powerful than SAVE $20.
Finally, if that is you with the bearded face, and if you're intention is to mail these large cards to homes only . . . you might not receive a wonderful reception with long curly hair. Actually, you would not receive a reception with many business owners either. Please, get your hair cut and if nothing else, lose the beard ... the mustache can stay as it looks trimmed.
Not sure how many you're mailing, but if you'd like a suggestion as to where to get them at reasonable prices ... please write back.
Do you accept VISA? MasterCard? AMEX? DISCOVER? PAYPAL? If so, you need to tell them that you do!
Steven L Rost