Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Small Business Marketing - Offline > Direct Mail
Register Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 2nd January 2010, 12:27 PM   #11
Lou
Member
 
Lou's Avatar
 

Join Date: Jan 2010
Posts: 63
Default

Quote:
Originally Posted by CRWGraphics View Post
The most cost-effective results for mailing postcards is through multi-channel marketing and personalizing your postcards. By using variable data printing to personalize your postcards to each individual you are targeting, it increases the chances of response. You can also use multi-channel marketing and follow that postcard up with an email or personalized URL (PURL) that also can increase the response rates. Many clients see a much higher response rate when doing their direct mail marketing this way. It helps to maximize your marketing dollars being spent and you reach your potential customer in more ways than one.

Thanks,
Kelly
Could someone break this down a bit for me to understand
Quote:
personalized URL (PURL)
This mean every postcard gets it's own website?

Lou is offline   Reply With Quote
Register or log in to remove this ad.
Old 8th January 2010, 03:30 PM   #12
counterpart2010
Member
 

Join Date: Dec 2009
Location: Wilm, DE
Posts: 34
Default

Post cards can be a ruff go! Unfortunately, you will need to send a heck a lot of cards to get a price discount at Postal. I prefer to search down specific people with needs, then send a card to each. (ive done this)

I bought cards at postal then placed message on each. Rubber stamps might help this along.

You really need a zanny good offer to get people to respond, let alone read your offers.

They might just try to figure how to get a stamp off it, where have heard that one before?

FYI



counterpart2010 is offline   Reply With Quote
Old 8th January 2010, 09:20 PM   #13
victorvera
Member
 

Join Date: Nov 2009
Location: L.A.
Posts: 56
Default

Hi, yeah I agree. I think it would be really costly if you send all of those yourself. Not to mention stressful and time consuming. Best way is go get a company that offers direct mailing services. Some of these companies also provides their client a list of possible recipients based on your preferred demographics.

Good luck!

victorvera is offline   Reply With Quote
Old 3rd March 2010, 08:58 AM   #14
SEOMrktr
Member
 

Join Date: Mar 2010
Posts: 1
Default

Quote:
Originally Posted by Lou View Post
(PURL)?
A PURL is a very personalized URL.
For Eg:

www.yourbusiness.com (is a URL)
and
www.yourbusiness.com/customername (is a PURL)

It has been found that if a postcard has been personalized with your customers name, it increases response rates.

The best part of that is you can then, on that PURL page, place a single page Personalized message or information and at the end ask them to enter their email address to verify themselves and to collect a discount or whatever your offer is. This provides you 3 things:

1. Your Customers Email Address
2. Tracking of your response rate
3. A means to determine the value of an Ad Campaign, which inturn will tell you how much you can spend on postage for your next campaign and still turn a profit.

There are a couple of pieces of software that create all those pages, a list to provide to your postcard printer, and the PURL's.

SEOMrktr is offline   Reply With Quote
Old 3rd March 2010, 06:33 PM   #15
JohnFenton
Member
 

Join Date: Mar 2010
Posts: 24
Default

Quote:
Originally Posted by JCWHong View Post
Hey everyone,

I got a postcard designed for me, and got 5000 of them created for me.

Now I need to mail them out to potential clients -- what is the most cost-effective way to get them sent out?

Justin
Honestly... The cheapest will be to find a reputable mail house to handle the mailing for you. Between the costs of setting up the permits and the headaches of meeting the postal regulations, it is cheaper to have them do it for you.

Beyond that... You need to give us a bit more detail.

What size post card? Smaller post cards are often better sent First Class Presort. The card rates for those are a great deal! Larger ones will be less expensive if they are mailed Standard Mail.

As to some of the comments in this thread about personalization, the answer is... it depends. Personalization will often (but not always) increase the response rate. The question is, does it increase the response rate by enough to offset the costs of doing the personalization. The only way to tell is to test it.

JohnFenton is offline   Reply With Quote
Old 3rd March 2010, 06:47 PM   #16
JohnFenton
Member
 

Join Date: Mar 2010
Posts: 24
Default

Quote:
Originally Posted by chesa7 View Post
I don't have an answer to your question, but rather another question -- what is the effectiveness of mailing post cards and can it be measured?
They can be very effective, it depends on what you are trying to market.

Measurement is done a number of ways.

Common ways are:

1. By providing a specific code or ID that is used to get a discount at the time of sale.

2. Matching back your sales against the mailing list.

Both methods will result in lower numbers than the actual response. Method 2 is normally the more accurate.

As a rule of thumb a 1-1/2 to 2% response rate is the normal guesstimate. But it is just a guess and actual response can vary wildly from that number. It depends on what you are trying to market, and who you are marketing too.

JohnFenton is offline   Reply With Quote
Old 4th March 2010, 04:11 AM   #17
hdm
VIP Contributor
 
hdm's Avatar
 

Join Date: Feb 2010
Location: London
Posts: 1,118
Default

Yes, postcards are the most cost-effective method in direct mail. However they can produce just as good a result, as long as the offer is compelling enough and the reader is called to action.

Sally

__________________
Holborn Direct Mail - For all your Direct Mail Needs
hdm is offline   Reply With Quote
Old 15th March 2010, 08:04 AM   #18
PTF
Member
 

Join Date: Feb 2010
Location: Northamptonshire
Posts: 45
Default

This might be slightly off topic, but measuring success by response rates is one of the biggest mistakes I see direct mailers (in fact, most marketers fall into).

Let's say you send out 100 cards, and get 5 calls. Spot on, that's 5% response. But you can't put 5% in your bank. You can't put 50% in your bank, and you can't put 0.0005% in your bank.

Now, let's say that 100 card mailing cost you $100 (including design, time, delivery, the lot). You get 5 calls, 1 becomes a customer and spends $120 - you're a winner.

You get the same 5 calls, they all buy, but they spend $99.50 between them - you lose!

Don't panic about response rates, measure the final outcome. Profit or loss on the exercise. That way, you'll know whether to send 1000 next month, or not to bother!

__________________
PTF - The Business Builder
PTF is offline   Reply With Quote
Old 25th March 2010, 03:42 AM   #19
Parker01
Member
 

Join Date: Mar 2010
Posts: 2
Default

Yes, I agree postcard marketing can save lot of money. It's one of the effective tools in marketing. I think it takes a little time but it is an affordable part of a marketing program.

Parker01 is offline   Reply With Quote
Old 28th August 2010, 06:07 PM   #20
tobuso
Member
 

Join Date: Aug 2010
Posts: 62
Default

I am going to do a mailer that is 200 pieces per week to a list of about 1800 local businesses that I have decided to go after. I will send post cards with a very direct idea of what I want. After the lists is finished I will start a new campaign with a lead-in product that will hopefully get me in the door for my main product. I will continue this pattern on this list for about 4 rounds. Then I will change list but I will come back to this list eventually and start all over again.

I think marketing is like erosion. You just have to stay in front of the customer until they finally call you. Over a long enough time line I think I could have 25-50% of the original list as my customer.

Am I off base here or do you guys think this is fairly accurate? Also every business on the list already has what I offer. But, my offer is to save them money.

tobuso is offline   Reply With Quote
Reply   

Bookmarks


Similar Threads
Thread Thread Starter Forum Replies Last Post
Cost Of Doing Biz Or What? thecoinbox Small Business Finance 4 20th December 2006 04:47 AM
Get Cost Out Of Your Head Completely Logan General Small Business Issues 1 31st October 2006 02:27 PM
Low Cost Startup Possible? - Help Please! AlanBiz General Small Business Issues 3 14th October 2005 04:15 PM
Stock Control and the Cost of Doing things Wrong highcontrol Computer Software 2 20th July 2005 06:12 PM



Thread Tools

Get Updates
RSS Feeds:
RSS Feed for Direct Mail RSS for this Category Only: Direct Mail

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


Small Business Ideas Forum


 
At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
 
Search Engine Guide
Small business guide to search marketing

 
Small Business Brief
Fetching the Best Small Business Info


Free Links - Free Advertising
Free Guide - Online Directory



Advertise your business here
Contact us for more details!


Semantic Juice
Register now to access free Quick SEO service!


Rocket Lawyer
Sign up for free 7 day trial. Boost your biz!


Buy UPC Codes
Get your products listed online!




All times are GMT -5. The time now is 12:06 AM.


Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy