Originally Posted by RockSolid
Well how do I say this. Walk outside and put your $ in the trash. That is what you do when you pay anyone to do or if you do pay per click advertising yourself.
Catherine, I don't know what happened to sour your opinion of PPC marketing, but it does work. I've used PPC marketing successfully on many different occasions. But there's a trick to it. You have to know what you're doing. That means you have to invest the time to master both the art and science of PPC marketing and learn how to make it work for you.
I suggest you read Perry Marshall's "Definitive Guide to Google AdWords,"
which is considered by many to be the bible of the various Adwords publications on the market. It will help you to improve click rates, understand which words to use for match-types, lower advertising expenses and thereby increase your overall total returns on your pay-per-click advertisements.