Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Small Business Marketing - Online > General Search Engine Marketing Information
Register Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 16th September 2004, 04:57 PM   #1
abrandt
Member
 
abrandt's Avatar
 

Join Date: Sep 2004
Location: Ft. Myers, Florida
Posts: 3
Question Seek: Landing Page Software ???

Hello,

Is anyone aware of LANDING PAGE generation application that is "quick" and "capable"?... vs. having to pay a graphic designer to build them???

Thank you,
Alan

abrandt is offline   Reply With Quote
Register or log in to remove this ad.
Old 16th September 2004, 05:15 PM   #2
austin
Member
 

Join Date: Sep 2004
Posts: 1
Default I need to know too

Alan, Greetings. If you get an answer, let me know. I needa landing page too. Do you need a host also and a domain name to have a landing page?

austin is offline   Reply With Quote
Old 16th September 2004, 06:36 PM   #3
David Wallace
Senior Member
 
David Wallace's Avatar
 

Join Date: Jun 2004
Location: Phoenix, Arizona
Posts: 1,049

Search Engine Guide Blogger

Default

Are you referring to "landing" pages that you would use for example in a pay per click campaign to track the productivity of that campaign or are you referring to "landing" pages that will rank well in the search engines?

If the latter than these are nothing more than useless doorway pages that not only litter the Internet but could get you penalized or even banned from search engines for using them.

If for the first reason, nothing can write effective copy better than a good "human" copywriter. I would never rely on a software program to accomplish that for me.

__________________
David Wallace
SearchRank - Search Engine Marketing | Personal Blog
David Wallace is offline   Reply With Quote
Old 16th September 2004, 07:09 PM   #4
StupidScript
Administrator
 
StupidScript's Avatar
 

Join Date: Jul 2004
Location: Los Angeles
Posts: 604
Default

Welcome, Austin!

Yes, you do need a host and domain in order to have a "landing page". That term describes the page your visitors "land" on when they click one of your ads. Without a domain or a host, there's no "there" there.

And I fully support David's comments about this. Search engine trickery = bad policy. Also, optimizing pages is a human activity.

__________________
James Butler - "Do no weevils"
JamesButler.net
MusicForHumans.com
StupidScript is offline   Reply With Quote
Old 16th September 2004, 10:16 PM   #5
abrandt
Member
 
abrandt's Avatar
 

Join Date: Sep 2004
Location: Ft. Myers, Florida
Posts: 3
Question Seek: Landing Page Software ???

Is anyone aware of LANDING PAGE generation application that is "quick" and "capable"?... vs. having to pay a graphic designer to build them???

Hello Folks,

I apologize for the misunderstanding... my fault... I was not quite explicit enough.

For the record, I am NOT in the least interested in DOORWAY PAGES... and getting banned by Google, etc.

I am interested in building 1-PAGE LANDING PAGES (click-thru conversion pages or topic pages) to direct all offline and online advertising traffic to. It of course will be search engine optimizable and and linkable to other reciprocating websites.

I am looking for user-friendly and capable software. Any ideas?

Thank you in advance for a prompt response!

Alan


Last edited by abrandt; 17th September 2004 at 04:43 PM. Reason: Clarification
abrandt is offline   Reply With Quote
Old 24th September 2004, 08:47 AM   #6
Old Welsh Guy
Moderator
 
Old Welsh Guy's Avatar
 

Join Date: Jun 2004
Location: Wales
Posts: 700
Default

The easiest way is to take a page from your site, and doctor it as a template. There are certain rules you need to follow with regard successful landing pages for PPc. The offer on the page must be clear and in your face, and most of all relevant to the advert being used. (obvious I know but you will be suprised by how many people have loads of phrases all going to the homepage)

here is some stuff that might help you.

WHAT EIGHT KEY POINTS SHOULD YOU KEEP IN MIND WHEN OPTIMIZING
YOUR LANDING PAGES?

1. Are you sending people to the right landing pages? If
you are using any paid advertising (such as PPC engines)
where you can choose the landing pages of your
campaigns, it is essential that the visitor is directed
to the most specific page related to the keyword or
product they clicked on. In the majority of cases, this
is NOT your homepage unless you have very few products
or a small service offering.

For example, if someone searches Google for "Canon
digital camcorder", you have a much better chance of
closing a sale if you send them directly to a page
featuring Canon digital camcorders (complete with
pictures, products specs, price, and so on) than if you
were to send them to the homepage of your camera retail
site.

2. Make an effort to understand your traffic. Define the
major sources of incoming traffic to your site (and be
as specific as possible). Within each major source of
traffic, define the most popular click you are receiving
and which page they are landing on. From the
click-through information identify the main reason they
clicked through to your page:

a. Did you have the lowest price?

b. The best company rating?

c. The largest selection?

d. A special promotion or offering?

e. The highest ranking on a search engine?

f. A specific keyword from a pay-per-click campaign?

3. Using the information developed in point 2, design your
landing pages specifically for the reason they clicked
through.

For example, if you had the lowest price make sure you
include headline text such as "The lowest price on
Dealtime.com".

If you have the highest company rating, use text like
"The highest rated company on PriceGrabber" (and
include your actual rating).

If they clicked because of a special promotion or 10%
discount, use a headline that applies the discount to
the product they clicked.

4. You must use an effective "hook" to keep the shopper on
your site. You have only 5 seconds to grab his or her
attention, so don't waste valuable page space on
irrelevant information.

Besides click-specific information (point 3), you should
also emphasize your company's value proposition. Focus
on elements such as these:

a. Product guarantees or money back guarantees

b. Free or discounted shipping

c. Quantity purchases or bulk discounts

d. Same-day or next-day shipping

e. Special offer or sale information

f. Exceptional customer service or satisfaction
guarantees

5. Utilize third-party credibility indicators. Third-party
credibility indicators are one of the most effective
ways to communicate that you have a reputable company
(no fraud), that customers' privacy and personal
information are safe, and that other customers have had
a positive experience shopping with you.

Some examples of credibility indicators would be:

a. Comparison engine ratings (Yahoo!, PriceGrabber,
DealTime, etc.)

b. Ratings from sites such as BBBOnline, Bizrate, etc.

c. Site security and protection indicators (Verisign,
Trust-e, Thawte, SSL Certification, Hackersafe)

d. Testimonials from your existing customers

6. Utilize effective sales copy that devoid of hype. Focus
on implying integrity and accuracy. Review our article
"Transparent Marketing" for information on how to earn
the trust of skeptical online shoppers:
http://meclabs.com/cgi-bin/pl/pl.cgi?mtm

7. Do not overwhelm the visitor with too much information
on the page. Strategically placed bold, colored,
highlighted, italicized, or enlarged fonts can help to
organize content for the reader. Beware of using long
paragraphs on the Internet. Use bullets, headers, and
white space. Allow the page to breathe.

Review our reports on website design, listed in the
notes below.

8. KEY POINT: Utilize an A-B split test. This will show
every other visitor a different page, which will ensure
that you get the most reliable numbers in testing your
page optimization efforts. Without this, other factors
such as time, source of traffic, etc. can affect the
outcome of your tests.


By optimizing your website's landing pages, and by sending
your visitors to the RIGHT landing pages, you can have a
significant impact on your site's revenue. Our test site,
which was already very well designed, was able to increase
its revenue by 31.5% from our efforts. .

__________________
Old Bald & Stupid, but more than compensated for by being born Welsh.
Google Expert blog - Internet Marketing Consultancy
Old Welsh Guy is offline   Reply With Quote
Old 26th September 2004, 09:43 PM   #7
abrandt
Member
 
abrandt's Avatar
 

Join Date: Sep 2004
Location: Ft. Myers, Florida
Posts: 3
Question Seek: Landing Page Software ???

Hello Old Welsh Guy:

Thank you for the good pointers... I had actually read it before at an ezine I subscribe to:

MarketingExperiments.com
http://www.marketingexperiments.com/...ding_pages.cfm

Landing Pages - How Optimizing Our Test Site's Landing Page ...
... You must use an effective "hook" to keep the shopper
have only 5 seconds to grab his or her attention, so don't ...
on your site. www.marketingexperiments.com/current.cfm
SOURCE: http://www.google.com/search?as_q=&n...h=&safe=images


While reading and marvelling at this unusually, articulate detailed forum response, I think it's important, even in 2004, that we all source copywrited materials and give credit where due.

Other than that, the response did not address my query at all.

Respectfully,

Alan


Last edited by abrandt; 26th September 2004 at 09:44 PM. Reason: Correct coding errors
abrandt is offline   Reply With Quote
Old 28th September 2004, 07:33 PM   #8
StupidScript
Administrator
 
StupidScript's Avatar
 

Join Date: Jul 2004
Location: Los Angeles
Posts: 604
Default

FYI, Alan, OWG referenced the source by leaving in the link to the company's subscription page ... not flagrant referencing, but enough to get you to the site

__________________
James Butler - "Do no weevils"
JamesButler.net
MusicForHumans.com

Last edited by StupidScript; 28th September 2004 at 07:36 PM.
StupidScript is offline   Reply With Quote
Old 15th October 2004, 10:23 PM   #9
Richey
Member
 
Richey's Avatar
 

Join Date: Oct 2004
Location: Las Vegas
Posts: 53
Default

So basically you want a piece of software to do all of the work for you. Good luck. Most of the things out there will generate a page for you, but not the type you are looking for. A good example would be web position gold. It will generate a page, but it falls into the doorway page category. Since you are on a limited budget, try getting a fledging web designer to do it for you on the cheap as advertising. They get additional work for their portfolios and you get an inexpensive page. You can also try automatic html generators, like the Yahoo page builder. Once you make the page, you simply dl it and then upload it to your regular webhost. As far as ideas, look at your top competitors, combine the best from all of them to make your OWN unique page(s).

Richey is offline   Reply With Quote
Old 24th November 2004, 12:56 PM   #10
madcat_
Member
 

Join Date: Nov 2004
Location: MI
Posts: 8
Default software

generally There's no magic software to generate a landing page

anything will do fine... Dreamweaver works wonders if you want to see the layout and resulting page while giving you the ability to revert to notepad for some hard accurate coding.

The welsh guy gave all the great pointers you need. Advice no 1. Is the most important (which is probably why he placed it as no 1. )

There's another one though.. no B.S. The pickup lines (that's what I call my advertising speil) you used must be clearly defined in the landing page.

Example.

50% off on (lets say) DVD's
The landing page should be able to convey that message in less than 1 second.

A picture or a movie(flash), with old price and new price then a "see more titles" would do the trick.

madcat_ is offline   Reply With Quote
Reply   

Bookmarks




Thread Tools

Get Updates
RSS Feeds:
RSS Feed for General Search Engine Marketing Information RSS for this Category Only: General Search Engine Marketing Information

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


Small Business Ideas Forum


 
At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
 
Search Engine Guide
Small business guide to search marketing

 
Small Business Brief
Fetching the Best Small Business Info


Free Links - Free Advertising
Free Guide - Online Directory



Advertise your business here
Contact us for more details!


Semantic Juice
Register now to access free Quick SEO service!


Rocket Lawyer
Sign up for free 7 day trial. Boost your biz!


Buy UPC Codes
Get your products listed online!




All times are GMT -5. The time now is 08:28 PM.


Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy