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Old 5th May 2006, 05:50 AM   #1
KevinW
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Default When You Have Money to Burn

Just read that AT&T is planning to rebrand Cingular Wireless back to AT&T Wireless.

SBC/Bellsouth spent over 4 billion creating that brand (JUST on branding, mind you).

And now, they are dissolving it.

So some advice for all of us. Pick a name and stick with it. It's not like Cingular wasn't working. They had top of mind recognition, a powerful logo, and a giant customer base.

But, when you have money to burn...

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Old 5th May 2006, 10:43 AM   #2
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What I can't figure out is, why they are doing it? Pretty retarded if you ask me.

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Old 5th May 2006, 06:27 PM   #3
Matt McGee
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I wonder if there's too many people like me that never bothered to migrate our accounts from ATT WS over to Cingular.

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