There are many SEOs the world over who would LOVE to know the details of Google's algorithm. However, knowing that this information would allow unscrupulous SEOs to unfairly manipulate the search results, Google does not release any detailed information about their algorithm.
For those who don't know, Google's algorithm is simply a series of formulas or "rules" that govern which pages are selected for display in the search results and what order those pages are presented, depending on the search query entered.
While outside observers can guess at what they think might be significant ranking factors, that's all it is -- a guess. Some guesses are more valuable than others, of course... but there is no one outside of the Googleplex who knows the details of the algorithm.
And since Google implements over 400 algorithm updates per year (that's more than one a day for those who are playing along at home), even if somebody did manage to figure out the details of the algorithm today
, by the end of the week their knowledge would be out of date.
Fortunately, one does not need
to know the details of the algorithm in order to optimize web pages. (Which is a very good thing, because nobody outside of Google is going to get access to that detailed information any time soon.)
It's a simple three step process: create amazing content, make sure your code doesn't present any technical impediments to the search engine spiders (or to your human visitors), and use basic marketing tactics to let others know about what you offer.
Simple, but not necessarily easy. It requires hard work and a degree of skill. But there really isn't an alternative if one is seeking long-term success.