game plan in SEO is Grey Hat SEO
(Gray Hat in the USA). That's where you try to hoodwink
the Search Engines into thinking Black Hat
tactics are really White Hat
It’s a game played by people driven by laziness, greed, desperation, ignorance and gullibility
(or, if you're really
Thank the SEO "industry" for that… their mindless, relentless quest to get themselves or their clients SERP rankings that they simply don't deserve,
using Black Hat and Grey Hat tactics mostly, combined with their insane belief that Google is staffed by people as stupid as themselves, resulted in retaliation
by the major Search Engines — especially
Google, in the form of Panda
, etc updates and a complete reworking of its search algorithm.
Now the game has changed. Quality
content and backlinks have finally replaced quantity
PPC will help to attract visitors — but if your site's content isn't authoritative
you can kiss those expensive visitors goodbye, fast.
Here's a link to a helpful article:
I know these three techniques people use to do seo, but I heard about a fourth one as well: Red Hat. Has anyone heard about this term in seo?
You can read more at the link below. The author, Linda Buquet
, claims to have invented the term as it's used in the article. It applies specifically to optimizing Google Places
listings in order to include third-party reviews now ignored by Google since it was sued by Yelp! and other review sites in 2011.
If you're thinking of trying Red Hat
SEO as Linda describes it, bear in mind that Google Places
became Google+ Local
a couple of years ago, then recently was absorbed into Google My Business
. You can learn more about how to optimize your business listing
more effectively in this new system by downloading this FREE Fast Start Guide