Originally Posted by csepulvda85
I plan on doing advertisement .. also using social media and Yelp .. do you have any suggestions ?
First I would consider (1) how much will the advertising you are doing cost? Is it equal to or more than the difference of a prime location? (2) Is there a way to test if the advertising will work prior to committing to the lease? You mentioned you are already doing this online. Can you run some of the advertisements you are considering to see if they are effective bringing in business without your storefront but to your online business.
There are so many ways to market your business, I would spend a lot of time realistically looking at how that part of your business planning is going to work. Just because you advertise doesn't mean it will convert into customers.