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Old 17th November 2006, 11:31 PM   #11
Crimson Fox
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The IPOD. Need I say more?

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Old 28th November 2006, 08:34 AM   #12

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This is a bit tricky and the answer is twofold, I believe...
Marketing can create a need that people would not have without good marketing. On the other hand, marketing is used as a tool to fill the gap; people are in need of something and with good marketing they see where that need can be fulfilled

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Old 28th November 2006, 12:39 PM   #13

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sometimes the need filled is simply the need to buy something.

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Old 30th November 2006, 10:23 AM   #14
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In my opinion the need is already there. It's not the marketing that creates it, the customers just don't really know about it.

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Old 1st December 2006, 12:37 PM   #15
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What about the cases where someone buys based on a want instead of a need. Does anyone need a Porsche? A Volkswagon will get you to the same places. Yet marketing can tap into things we want and convince someone they need the Porsche over the Volkswagon.

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Old 12th March 2008, 07:05 PM   #16

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My background is Marketing (BA) and Social Anthropology (MA) and I have written a blog post on this topic which you may find interesting: http://agoraplace.wordpress.com/2008...ificial-needs/

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