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Old 7th February 2010, 02:45 PM   #11

Join Date: Jan 2010
Location: Scottsdale, AZ
Posts: 10
Default The Elements

When you make your initial pitch you have about 30 seconds at most. the goal of the initial pitch is to get the prospect to say "Tell more" and to set an appointment. Nothing more.

Your initial pitch needs to contain the following elements:

1. Value. What's in it for them? How is your offering better than what they are already doing.

2. Credibility. Do you have another well-known client who has benefited from your service? Name them and spell out how they benefited.

3. Trust. You absolutely must not come off as pushy. You want them to let their guard down and open up to you.

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