Judy Cullins has an article on mistakes small businesses should look out for.
"If you tell your potential clients about yourself without engaging them where they are now, you've missed a chance to get them interested. Most new sites make the mistake of featuring a long company mission and bio about the consultant. But, your visitors want to know you care specifically about their concern, and they will only stay if you show them you do."
Catch it @ http://www.smallbusinessbrief.com/ar...es/004494.html