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Old 16th March 2007, 08:17 AM   #1
Photo eBook

Join Date: Mar 2007
Posts: 2
Default How to Get Advertisers for Photography eBook


I authored a Photography eBook and wondered if there was a market to offer free advertising in the eBook to to businesses / persons promoting a product / service. I would create a unique Photography eBook which contains an image (on two separate double page spreads) with a link to the businesses online website. The business would then distribute the Photography eBook to potential clients via a download / email. When a reader of the eBook opens the eBook and turns to the second page, the first of the double page spreads will appear. If the reader clicks on the advertising image their web browser will open and load the advertisers website.

I'm at the bottom of a long learning curve and would appreciate any helpful advice on whether this concept has any merit and if so how it could be improved.


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Old 16th March 2007, 03:12 PM   #2
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Join Date: Mar 2006
Location: Triangle area, NC, USA, North America, Earth (usually)
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Hi, David!

Not sure I'm clear on the concept... what sorts of businesses are you planning on presenting this to? And what other content would there be in this ebook besides their advertisement? In other words, how would a photography e-book relate to their business and their customers? What would make it something they'd want to distribute (other than the fact that it had an ad for their business in it)?

Would you be presenting this as an "exclusive" to each company? That is, would each company be able to "brand" the ebook to only have their advertisement in it? Or would their ads be potentially competing with other business's ads in the book?

Finally, what would be in it for you? Are you going to be advertising or promoting any of your products/services in the book yourself? Or are you simply looking to sell the ebook to these businesses as an advertising tool and make your money on it that way?

Need to understand your business model a bit better before I can really comment...


Diane Aull - NineYards.com: Helping Businesses Do Business Online
Whether you think you can, or that you can't, you are usually right.
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Old 16th March 2007, 04:45 PM   #3
Photo eBook

Join Date: Mar 2007
Posts: 2


Thank you for your feedback. I was hoping a large variety of businesses including direct marketing, photo related businesses and anyone promoting a product / service online would find the Photography eBook a useful channel to place their advert in front of readers whenever the readers used the eBook or passed this eBook onto their freinds colleagues. I am hoping that the vast majority of people would be interested in downloading an informative eBbook on photography.

What's in it for me me is I earn a small fee if the reader of the eBook pays to open the secure portion of the eBook - the first 40 pages are free.

I would be presenting this as an "exclusive" to each company. No other businesses advertising will appear in their Photography eBook.

It would be good if you could download a copy of the eBook in order to view the concept. If you google "Stepthru eBook" the ebook will appear at the bottom of the page.

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