I haven't posted here in a while and I have recently started a link building campaign of my own and have been studying how to do this from professionals. I thought I'd share some helpful tips and experiences with you. I have tried outsourcing for this but it has never been successful. I want to share with you the pieces of information that I think have helped me the most.
I was watching one of Eric Ward's
) (The Godfather Of Link Building) (He Costs $500 for a 75 minute consultation and has plans up to $7,500 for his link building) Anyway, from his Link Building Webinars ( I wish I could link to it but it's for paying users only) he gave me three pieces of information that I benefited from the most and want to share with you. (Look at that, he just got 2 links right there just for being Eric Ward.)
These strategies are for e-mail link building, meaning: You find the website that you want your link on yourself, find an email address on there website, then send a respectable link request.
1.) This one I learned from pretty much everyone since Google's panda and penguin updates came out, SEEK OUT WEBSITES THAT ARE RELATED!!! #1 Goal! PR and PA Or Alexa Rank or any other rank your 3rd party seo tools give you does not matter (ok it does a little) but if you keep your links in one related niche group, these links will last because they are supposed to be there, there is reason for them to be there and Google knows that.
2.) What websites should you target? Well regardless of your niche, there are websites out there that actually want to link to you. It's harder for ecommerce sites to successfully complete FREE link build due to the fact that people consider this free advertisement but the truth of the matter is there are websites out there that want to or should be referencing your website and others alike. If you sell gardening tools, find websites that talk about and only have content on gardening tools, websites that tell you what works & what doesn't, and if you have the items and products that work, they should be happy to give you a link. Find blogs & websites that talk about how to do gardening right, sometimes they already have referencing e-commerce gardening sites which is okay and makes the process a little easier. If they do not already have a page like this, sometimes doing some convincing works. Tell them they need a page referencing good places to buy gardening tools & in reality this page actually would make them look better in Google's AND the site users eyes by giving good references and saving the website user some time. It all sounds easy but it is a time consuming and at times frustrating process.
3.) Lastly, After you've looked at a website and decided, this website is right for me. You should seek out an email that is not a [email protected]
or [email protected] [email protected]
Or just an on-website email form. If you can't find another one anywhere, pick up the phone. You will reach someone who may or may not give you this information, or may or may not direct you to someone who will give this information, or EVEN BETTER, may or may not direct you to this person, PERSONALLY. If you have a decent pitch and have really thought about why your link needs to be on this persons website, talking to them on the phone may be even better than a email. If you want to do this right, you have to do what it takes to talk to the person you NEED to talk to I.E. Webmaster, Web Director, Editor, & so on. You cannot hope that an email sent to a [email protected]
, ect. gets forwarded to the person you need to talk to.
There are some other crucial points that I won't explain all of but if you Google search some of these terms you will find much more reading
A Good Link Building Email
- Crucial! Main Thing, Compliment There Website Before You Begin Asking For A Link.
How To Find The Right Sites To Link To
- Crucial Again! Main Thing, Websites Like OpenSiteExplorer Show You All Of Your Competitors Links, So You Can Get A Link On The Same Pages As They Have Already!
Twist Your Link Building E-mail To Be Your Own
- You Know It, Crucial AGAIN! Main Thing, Give Each Of Your Emails A Separate Twist. Say Different Things. Most Importantly Leave Your Contact Information Such As Phone Numbers and Addresses. You Rarely Get Call Backs & It Shows People You're Not A Robot. I've gotten a few phone calls back but they lead to some surprisingly fun conversations & most importantly, A LINK!
Well I hope you enjoyed this information, good luck, & feel free to add on!