Source & Credits To: Hanna Andrzejewska, Marketing [email protected]
How To Use Video In Email Marketing To Increase Create better relationship with our audience and increase our profit significantly?
Below are some interesting statistics you might want to have a look.
In today's email marketing, persuasive copy and attention-grabbing pictures arenít enough anymore.
Lately, standard sales pitches and product presentations fall flat. Thatís why more and more email marketers are reaching out for non-standard strategies and a broader approach. Of them all, video in email turns out to be exceptionally effective.
All over the globe, people watch over 6 billion hours of online video per month
. Every month, YouTube gets more than 1 billion unique visitors.
With backup data like that, marketers have started delivering videos directly to inboxes ó with stunning results:
55% increase in click-through rates
44% more time spent reading emails
41% more email sharing and forwarding
24% increase in conversion rates
20% increase in ROI
14% higher average sales-order value
Overall, marketers who integrate video in email, generate 40% higher monthly revenues than those who do not
Why use Video?
Video is easy to understand and has more instant emotional impact than text or static images.
Recipients like to watch certain types of videos in particular. Promoting them via email can be a real game-changer for brands and their promo campaigns.
The most engaging and effective videos are: training courses, product videos, product promotions and customer testimonials
How to use videos the right way?
There is no universal video format compatible with all email clients. For example, HTML5 works for only 25% of email clients. Marketers handle this drawback with a combination of techniques.
29% use a static image hyperlinked to a dedicated video landing page.
23% embed a video player in the email message.
21% link to a page on a video-sharing network such as YouTube or Vimeo
27% use animated GIF images in their messages.
All of these methods can work perfectly fine, but the most important thing isnít how but why. An irrelevant video ó even if it plays perfectly ó wonít improve your metrics.
So, how do you make your video email more effective?
1) Donít make the video too long.
2) Mention video in the subject line.
3) Tag the video with relevant keywords.
4) Use a fallback image.
5) Direct clicks to a branded landing page.
6) Test different versions of your video.
7) Make your video the primary visual element of your message.
Donít market a specific product with a general video. Make it specific. Encourage your audience to share the video, and make it easy.
Todayís email marketing involves more than just persuasive copy and fancy pictures. It entails face-to-face communication Ė a new approach that is making a difference.
This is where video comes in. It can help boost your leads, conversions, and sales ó but only if you do it right and in compliance with audience expectations and needs.
Do you use videos in your emails? How do they work for you? Post a comment and share your ideas on how to optimize videos.