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Old 23rd May 2011, 10:03 PM   #11

Join Date: May 2011
Location: Cleveland
Posts: 10

It looks like you have a much more global issue than just flyers and commercials. I really hope that you have a very well defined business plan and strategy. The reason to have both - that's how you'll be able to gauge the performance of a given marketing vehicle. Now, more to the point - your target market is very small, in your words, but can also be defined as very specific. As such the flyer must be very good to be effective. For this it seems professional service is a good fit. But again - strategy will dictate how you deal with designers as well.

Good luck!

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Old 3rd September 2011, 06:43 PM   #12
Neil D

Join Date: Sep 2011
Location: Sydney
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Adobe CS5 is a great suite of products for designing flyers etc however if it is a one off my view is that you would be better off paying a graphic designer to put them together for you.

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Old 5th September 2011, 04:44 PM   #13
James Tallett
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Location: Dundee Scotland UK
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Default Brochure design

Hi Ferros,

For many years when I was in my own business, direct selling I used to create my Logo's, Brochures, trifold leaflets, letter heads, business cards and forms. I still use it now for designing web pages and business cards. The Programme is called Page Plus and it is available from serif. You can download a free starter edition to see what you think. It is very versatile and when I first used it, I found it very intuitive.

No I'm not an affiliate and I'm not on their payroll, but I really do rate it. Try the freebie and see what you think.

FREE eBook & Web Raider weekly newsletter, (Your own web-site with No Programming) http://www.firstclasshut.co.uk/ebook.html
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Old 15th September 2011, 11:24 AM   #14

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If you have utilized adobe products in the past try utilizing Indesign and/or illustrator. You can also design within photoshop (however laying out type in photoshop is not recommended).

You can also find freelance graphic designers based on an alloted budget that may provide the look and feel you are seeking.

Best of Luck!

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Old 6th March 2012, 04:16 AM   #15

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Given your experience with commercials and your flip-flopping decision about print advertising, perhaps what you need is come up with a solid marketing plan before you lose another thousand bucks without guaranteed results.

Last edited by printchesco; 6th March 2012 at 04:21 AM.
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Old 14th April 2012, 05:01 PM   #16
Jake McIntyre

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Location: Harrisonburg, Virginia
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Default DIY Design

I work for a large-format printer as well as doing freelance graphic design on the side. I see thousands of designs a year created by all sorts of people. Most are done by professional graphic designers, but many are done by amateurs who think they can save a few bucks by creating the design themselves. I really want to stress the next point. I have never seen a successful design created by an amateur with no design experience.

It's the equivalent of walking into a doctor's office and performing surgery simply because you have the tools. Design programs are nothing more than tools that designers use.

Advertising is an investment, and good design is a good investment. Of course, a good product and strong marketing campaign are also essential to growing a company. Design is a form of communication, but you still need something of value to say.

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Old 15th April 2012, 10:09 PM   #17
Creative Pile
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Location: Arizona
Posts: 18

You can always get the trial version for 30 days for photoshop. Having an experienced designer can still be affordable. Using an experienced designer will show in the quality of the work, and your customers will notice things like that. We sometimes work deals with our customers if they cant afford the service. we will usually have them pay in payments.

good luck!

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Old 19th April 2012, 01:43 AM   #18

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I think you're on the right path. Try to find out where your potential customers pass by or hang out maybe where they take lunches and stuff, just places where you can get the most exposure. As for the design, you can't go wrong with emphasizing the good deals that you are offering.

Good luck!

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Old 3rd May 2012, 04:51 AM   #19

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I like the point that trial versions of Photoshop or cheap Wal-Mart variations will get the job done, but it all really comes down to the expected quality. Not to say that your graphic will not be sufficient enough for a quality flier or brochure, but whether the time spent tracking down this software and designing the graphics will actually save money in the long run.

In addition to being able to use the software, one must also adjust for layout and the fact that colors do not always match up while printing. As mentioned above, Photoshop Elements isn't designed for layout, many large scale printing projects actually require a different set of software altogether.

Honestly, professional printing might be the best way to go. Even a rough logo design can be given to a graphic designer and they can turn it into a much better printed version. It may cost a bit more money, but a lot of printing companies know that most people aren't graphic designers and charge a reasonable rate. They will also be able to determine layout, bleed, and color matching, aka elements that are difficult to determine for anyone who is not familiar with the process.

I wouldn't say that the DIY method is a poor way to go about things, but having your print advertisements professionally done will produce much better end results and is usually not a waste of funds.

Good luck to you whichever method you do choose!

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Old 3rd May 2012, 07:30 AM   #20

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I would suggest you try out the free editing software called "Gimp". It is almost as good as Photoshop, but it is entirely free to use.

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