Google Analytics (GA) team has been overwhelmed by signups in the last week. Seth Godin posted a link in his blog and he has one of the most read blogs in business. I had my own problems with GA as when I first installed the code I didn't see anything. I was worried as I use PHP includes for the top of my website which included the head tags where the code is supposed to go. I sent off an email to GA and they eventually responded with the following:
I understand that you aren't seeing data in your reports, even though your
tracking code has been set up for over six hours. We apologize for any
inconvenience. We have collected your data since you installed the
tracking code on your site, and are continuing to collect this data
throughout the day.
We are currently in the process of creating reports from your data. You
should be able to see your reports populated with data later today. Please
note that this reporting delay is associated with unexpected demand for
Google Analytics. Under normal circumstances, the data in your reports
will be at most six hours old.
It is now working and I have to say it looks impressive. I wish I had this type of depth to my stats before. I am looking forward to making improvements to increase conversions and grow my website effectiveness.
My advice is stay with it. I am not going to worry about Google's use of my stats. I just don't want my direct competition to see it. If it makes for better searching and better Adwords adsense over time --sounds good to me.
All the best,