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Old 15th November 2005, 02:41 AM   #1

Join Date: Nov 2005
Posts: 4
Default Better Utilization of Web Statistics


One of the topics I would like to know more about is better utilization of web statistics. We are using most of the services that Costco has put together for small businesses, including the web-hosting by Value Web. This includes a Miva Merchant shopping cart and the urchin statistics.

My company opened its doors, so to speak, in late June and I'm pleased with the progress so far given that we do not have tons of advertising. I review the statistics, but really am not sure which ones are the most critical ones to track. They provide so much information it is mind-boggling. Could someone suggest perhaps the top 5 or 10 stats we should stay on top of and the frequency with which they should be reviewed. (I look at only a few on a daily basis and quite a number at the end of the month.)

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