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Old 22nd June 2006, 11:54 PM   #1
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Default The Truth About Your Competition

I alway love Erin Ferree's articles. Here is one about competition!

"Providing information about what you are not: You can contrast your business with well-known competitors to point out what makes you different. By stating how you're different from a competitor who is widely known, you can often more easily express your differentiation."

Catch it @ http://www.smallbusinessbrief.com/ar...es/005478.html

How do you guys view your competition?

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Old 23rd June 2006, 02:15 AM   #2
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How do you guys view your competition?

Honestly though, I speak very directly about my competitors and even link to them from my site every once in a while. People will choose what is best for them, and I feel that I maybe even gain a few customers I might not have, because I'm so open about other options. That openness translates into a trust, which translates into a purchase.

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Old 28th October 2010, 08:17 AM   #3
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I'm honest and open about what I do. I do link to my competitors articles now and then if I think my customers will benefit. Like you say, they will do what is best for them. I know the job I do and my investment in my clients and I hope that comes across. If it doesn't, it's not my competitor that has beaten me, I have done that job for them.

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Old 29th October 2010, 01:19 PM   #4
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Thanks a lot for the article! I really liked reading the articlke about competitors!

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Old 29th October 2010, 01:40 PM   #5

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I would try my best to know the competition but I would not link to them at all unless they are way across town.

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