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Small Business Ideas Forum

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Old 5th May 2016, 08:52 AM   #1

Join Date: May 2016
Posts: 0
Default Online Custom Made Bra And Underwear

I have a business idea and I would really appreciate your honest opinion!

We are a small team of women who would like to create a custom made lingerie brand that would sell online and would fill in an existing gap in the mass produced bra and lingerie market. We would like to create beautiful and comfortable bras (and matching knickers) that would fit (1) women with full breasts and slim figures who at the moment have a lot of trouble finding bras (2) curvier women with smaller breasts who are looking for a bra with a cup smaller than C or D, (3) women who require a post-surgery bra after undergoing breast reduction, augmentation, or mastectomy and (4) women who need mastectomy bras for use with breast prosthesis forms.

Since in our team each one of us has encountered at least one of the problems above, we are motivated to help other women like ourselves, find underwear that would make them feel and look gorgeous.

This is how it would work: You would have a choice between either (a) measuring yourself, typing in your measurements and picking your body shape from a list of options on our website or (b) sending a picture of your bust in a bra which would then be “measured” by a specially designed software (we are working on the software at the moment).

You would pick a style and colour, and in 4-6 weeks you would receive your perfectly fitted bra.

What do you think? And how much would you be willing to pay for a custom made bra?


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