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Small Business Ideas Forum

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Old 17th September 2009, 11:34 PM   #1
jrg25
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Default Idea For A Unique Advertising Website

Hi all. i just found this forum and it looks like i am in the right place. I had this idea for a site a few weeks ago, and after thinking about it for a while i have determined that for me to make it a reality i cannot do it by myself. Each site has the potential of being upwards of a 100 pages deep, with each offering completely unique content.

My site would generate income for me by providing advertisement for companies, specifically print media and music, as well as the potential for artists.

The basic premise of the site is that users know that they will be taken to advertisers websites, but they will not know which product they will see. This site is a niche based site so while the ads are not known specifically, they will be targeting the particular audience of my website. For example, lets say that on a given webpage there is an image of a refrigerator. When the user clicks on the image of the fridge a link opens to a page selling kraft mayo. (i am not trying to sell mayo, i just am using this as an example) this idea can be applied to multiple different websites that could each have their own specific niche. for instance, one of the sites could be geared toward video gamers, while another is geared toward people who enjoy a particular genre (mystery, science fiction, etc.)

I will need a web developer to help with, at the very least, SEO and basic website design. There will be a main portal page and forums as well. Based on how my site needs to work, the home page and forums will probably need to be the pages that draw traffic.

I have done searches on the internet for my idea and havent found anything comparable to what i want to do. The only thing stopping me now is knowing if it is worth it because i am not sure if i will be able to get advertisers on my site the way that i want to do it. I saw a thread about Pixazza that gives me hope it can be done, but i am not sure if i should devote my time and money to this yet.

I guess i am here to get opinions of if advertising in the manner i am describing may be appealing to advertisers. any input would be appreciated.

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Old 1st October 2009, 07:07 PM   #2
Lentrepot
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I would suggest vetting the idea with an organization called SCORE - they are a subdivision of the Small Business Administration. Each SCORE office has a variety of specialists, many of whom are retired business executives who consult at no charge. I've heard of a number of people getting valuable advice from them.

Also, you might want to try and tap into the venture capital community - they're often willing to listen to new business ideas and lend insight on the opportunity.

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Old 10th January 2010, 03:57 AM   #3
gabriel2589
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Nice ideas.
But that is not that unique for advertising.

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Old 16th February 2010, 02:43 AM   #4
franky123
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Ideas for a advertising website may be differ on the basis of its objectives. Location, market size, limitation of business, available resources and some other things.

Thanks
Franky

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Old 3rd April 2010, 01:29 PM   #5
C0ldf1re
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Quote:
Originally Posted by jrg25 View Post
The basic premise of the site is that users know that they will be taken to advertisers websites, but they will not know which product they will see. This site is a niche based site so while the ads are not known specifically, they will be targeting the particular audience of my website.
Like most new ideas, advertisers will be shy about paying to be test cases. You will need financing to offer introductory low-cost deals. So you need a good working prototype and a good sales pitch to get finance. Best of luck!

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Old 20th April 2010, 12:57 AM   #6
LynnStone
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u can have some postpaid ads like if u r sure that ur site is getting traffic..then u can offer postpaid ads..that will attract advertisers fee free..just my 2 cents..

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Old 26th April 2010, 10:58 AM   #7
NobleRiver
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Default Test it out

What you need to do is to target one niche or micro niche with your idea. If you can draw visitors, you can draw advertisers too.

If you are planning on drawing users using SEO alone, you need to be prepared for a long wait while you work very hard( or spend the money to get someone to do the work).

Before any advertisers will want to work with you, they need to see the numbers.

It may be a good idea to create a detailed business plan. If you can find someone business savvy to finance you; your idea is good!

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