Ernie, I wonder if you are reluctant to use SEO because it seems too complicated for you. I'm only guessing at that because I used to be in that boat. I still have a lot to learn, but once you understand keywords and the importance of relevant content you are already off to a good start.
If that's not the reason just disregard what I have said. But if it is the reason just spend some time around the forums, this one and Warrior Forum, ask questions and read the threads. You will find a wealth of information from very competent marketers.
Moses Lake, WA