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Old 24th March 2005, 09:53 AM   #1
thejenn's Avatar

Join Date: Jun 2004
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Search Engine Guide Blogger

Default new Article - Search Industry Maturing

Full Text: http://www.searchengineguide.com/hedger/003861.html

Some Snippets:

"The activity of the first three months of this year has started to change how most users relate to search. For search marketers, environmental changes borne by the mass adoption of new technologies can be both boon and bust."

"The sheer size of IAC and the number of additional services that can be offered under the Ask Jeeves brand will almost certainly increase their user numbers, which have held steady around the 5% mark for almost two years. The addition of a fourth entity to the current "Big-3" would add more diversity for search engine users as Teoma (the actual engine that powers Ask Jeeves) uses a unique and very accurate ranking algorithm."

"Over the past two years, the world of big business became very active participants in search marketing. Vague interest had existed in previous years however search was seen as a chaotic world that could rarely be quantified in a board meeting. It was the rise of Overture and AdWords that put "search" in the center of corporate radar screens."

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