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Old 30th November 2012, 11:41 AM   #1

Join Date: Nov 2012
Location: Sugar Land, Texas
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Default Where Have You Had The Highest ROI For B2B Marketing Spend?

I am just curious of individual experiences of where they have found the highest ROI on B2B?

Much appreciated.


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Old 2nd December 2012, 06:39 PM   #2
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Location: Hunter Valley Australia
Posts: 377

I find bidding directories very effective with a good ROI.

Just spend your budget on a link and you get exposure.

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Old 5th December 2012, 11:12 AM   #3
Ronald Dod

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Location: Atlanta Georgia
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Hey Ron,

For B2B I've had great results on direct mailers. Generally for C-Suite level B2B the decision makers are not online or on Twitter so you want to hit them offline. We spent $10 a piece on a direct mailer and got a 45% response rate!

After that email marketing is great, but you need a strong call to action. We gave away NFL tickets for people who responded to our surveys. It was pretty fun and we were getting 20% - 20% open rates and 7% click through rates.

Best of luck,

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Old 28th January 2013, 05:47 AM   #4

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Making sales in B2B mostly depends upon how you have created image in the minds of your corporate clients regarding your products. Corporate promotional products help in generating better corporate image for ones business and also build a brand name for it.

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Old 5th February 2013, 07:10 PM   #5

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Location: New York, NY
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I'm going to agree with Ronald, email is awesome for b2b. One of the sites I've been using to find email lists has been: newsletterdirectory.co

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