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Old 15th April 2015, 05:18 PM   #1
MarketingDoctor
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Arrow Is YOUR Website Mobile-friendly?

Are you ready? Google’s punishing new search algorithm-update — its most severe ever — will begin rollout next Tuesday. It’s not too late yet to get your site mobile-friendly.
Not sure if your site is mobile-friendly? Test it here (this is the ONLY test that counts, not matter what you think being "mobile-friendly" means!):

https://www.google.com/webmasters/to...bile-friendly/

The test will tell you if you pass or fail — and WHY you failed and what needs fixing.

Google says it may take up to 2 weeks to complete the rollout, so that gives you some time to upgrade your site if needed.

But if your site is NOT mobile-friendly, and you rely on your online presence to get customers, be prepared to have your site vanish from Google's Mobile Search Results — and plummet in rankings in other Google Search Results (organic and local).

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Old 16th April 2015, 01:56 PM   #2
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Honestly, I think there's a little fear-mongering going on here.

First, Google will not remove a non-mobile-friendly site from its search engine. It will simply demote it in favor of sites that are mobile-friendly.

Second, since this change only affects mobile search, rankings in other Google search results will not be affected.

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Old 16th April 2015, 06:28 PM   #3
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Whether a site is "demoted" versus "removed" is mostly irrelevant. I agree it will be a demotion. But if your site is not seen by visitors because it was demoted, then it might as well have been removed.

Considering Google has said approaching half of searches are on mobile devices, I don't see any fear mongering. That's a big chunk to kiss-off as "only" mobile searches.

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Old 18th April 2015, 03:02 PM   #4
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Talking It would be fear-mongering if linked to an offer

Google is paying attention these days to social signals of various kinds.

If your site drops from page 1 to page 10, it effectively becomes invisible, because even secondary social signals will cease, leading to an even faster loss of visibility.

There's no longer much simple causality in search engine results these days.

As for fear-mongering, Google's own comments on this restrict it to less-than-ethical agencies using it to promote unnecessary services.

If you look carefully, I make NO reference to any offers in my post. (I don't even offer such services in my business.)

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Old 18th April 2015, 06:06 PM   #5
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No worries John, I know you weren't mongering.

I'm not ready with my own sites. More programming to do over next few days. This site needs an upgrade to VB5. Basically any VB forum that isn't up to date with the latest update, poof - gone from mobile - including us until we update.

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Old 18th April 2015, 08:35 PM   #6
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Google's goal is to deliver the most relevant sites, or so they say.

Google can tell where a search is coming from, and on what device it is being made.

So, I don't see why Google would want to reduce the exposure of desktop-friendly sites to desktop searches, when relevance is an important factor.

They seem to be saying they will reduce the exposure of non-mobile-friendly sites to mobile searches. Regardless of the site's relevance to the search? That seems to me to be counter-productive.

Therefore, seeing as I don't altogether trust Google, I think there must be some ulterior motive for Google to come up with this idea.

Does anyone have any thoughts?

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Old 18th April 2015, 09:26 PM   #7
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Quote:
Originally Posted by Spider View Post
They seem to be saying they will reduce the exposure of non-mobile-friendly sites to mobile searches. Regardless of the site's relevance to the search? That seems to me to be counter-productive
When you program the webpages for the site and the mobile version, each page is annotated so that google knows they are the same page, but one is a mobile version. Technically the mobile version is not ranked separately or on its own merits. Instead what happens is Google provides the user results based on serps that are filtered only to show mobile friendly results. So the relevance of the page is not important IF there is no mobile version provided.

What I find interesting, in the above scenario I don't have to have the same content on my mobile page as regular site. Seems an area for exploitation to me.

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Old 18th April 2015, 10:58 PM   #8
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Quote:
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What I find interesting, in the above scenario I don't have to have the same content on my mobile page as regular site. Seems an area for exploitation to me.
Damn right — I've got an entire new business system in the pipeline based on this dichotomy. And because there are such fundamental differences between searcher motivations on desktop and mobile platforms, I don't see Google being in any hurry to change their strategies.

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Old 18th April 2015, 11:31 PM   #9
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The first thing that comes to my mind is...Gamification Marketing.
Has anyone tried testing those waters since most mobile devices are used to play games?

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Old 19th April 2015, 02:44 AM   #10
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Still enough time to make your website mobile friendly.

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