The only pitfall I find is not doing, not carrying out your idea. What's my qualification? I got my own full colour magazine which is distributed through Sheffield, Rotherham, going now to London, Manchester.
What a lot of people do is they come out with some much crap about how risky it is and pitfalls. The thing is, there are risk in all things, pitfalls in all things and what one needs to do is find solutions not excuses not to do it. So what is your solution.
For one, you can contact me if you have questions or put questions here for me to answer. I will do so. I am now on my 8th issue and I got HSBC banks and other banks, and businesses coming in and guess what? The distribution started by using a car, bang all magazines in boot, in back seat of the car and GET THE JOB DONE.
Because one thing I learnt - to get the ball rolling you are going to do it yourself. Everything bobby is learnable, so I taught myself by first looking at magazine, their layouts, and collected as many magazines, newspapers and layouts I love. That done - I had to learn to design using software, so before I went out there getting the software, I went to talk to PRINTERS.
The reason for this, is they got knowledge on laying the magazine out, and what software they use. I built relationship with a printer by knowing how many pages I want in my newspaper, but most importantly the content, the people, niche I am aiming it. They were friendly, some were not, but persistance paid off.
So when I knew what software to use, I went and started playing around and now, I am fluent at Photoshop, Coral Draw, also Quark Express, Freehand and many other softwares but I am also creative in design because I went and joined a network of designers and learnt and stared at their own portfolio.
When you really want something done, you will go out there and do whatever it takes. I did whatever it took. I know if you want yours to get out there, and know that you haven't a team yet, then the first few issues will be done by you. Hardwork, I know but remember - thinking about the vision.
I visited so many businesses and I got advertisors to pay for the print run, my petrol and other things. This helped for the next issue and built a solid relationship with the printers. The second issue went out and again, I distributed them myself. Now, first and second were just in Sheffield and it was a quarterly magazine at first. When second went out people really started talking about it and I started to recieve emails from people which then I created a Letter section.
Third issue went out and fourth and now, I was recieving emails from designers, funders too and businesses and from then I started to create a team. Now, all this is done from home until issue 8 came out and I am making serious money to pay 6 full time workers. A graphic designer, journalists who have photography ability and one admin. Also I got 9 voluntary workers who I promised, when it grows of a certain capital, I am going to give them jobs. Five of them will be paid jobs in three months from now.
The most important lesson I learnt is you got to have ownership mentality. You alone can make this baby grow. Whole office was running and now got a building, my jobs was to go out and network with businesses, get advertising, and even leads for stories.
What helped me the most?
1. I asked why am I doing it and not thought about how first. I thought about why. When that was clear enough and I saw the vision, I was ready, really on fire inside of me.
2. I wrote down short term goals and long term goals.
3. I got a plan together. A Plan to start. Not a plan to end at the destination because goals never changes but plans sometimes due to circumstances. It doesn't mean you give up because the plan didn't work but to tweak it along the way.
4. I knew what type of people I want on board. Positive people, of vision, who can work as a team but have leadership quality.
5. Have a mentor, someone who has been in this field before and you can talk to to bounce ideas. It's called the Master Mind.
5. I went out there and put the ACTION in.
My goal now, due to the income coming in and not worrying that some don't get sold, I am working on hiring a distribution company.
Why I started the magazine? I wanted to help my mates, families, and my city in creating jobs. That was it. Objective is being achieved and very rewarding.
Long nights bobby for a while but when team comes, you can take a step back and give leadership.
Hope this is helpful.