Booksworstenemy, sorry that I didn't get to this post more quickly.
A few things that I'd add to the previous posters...
1.) If the ebook is creating questions, please feel free to contact me about them, or to post to the private forum that buying the book gives you access to. Remember, part of the deal when you buy the book is that you get exclusive access to pick my brain.
Feel free to email me, ask questions in this thread, etc... and I'll do what I can to help you clarify things.
2.) I'm sorry that you got locked in to this online yellow pages deal. I can imagine how frustrating it is to have to write that check every month for something that isn't performing. Have you called and complained? I would think that if they changed up what you were receiving after you originally signed the contract (like splitting lawn care into three sections...etc...) that you may have recourse for a partial refund.
3.) The fact that you rank in the engines for your business name has nothing to do with your SBC contract. Don't worry about it being damaged by canceling your contract. Seriously, the two are not related.
4.) Right now, you have some problems with your site that is making it difficult for the search engines to properly index you, that's even apart from the fact that your site is not yet optimized. Here's a breakdown of those issues...
a.) The first issue is that you have a redirect in place on your web site. The redirect is being set through your meta tags. This is a bad thing and can cause problems with search engines. (It was a tactic used by some site owners to show one set of content to the search engines and to quickly forward "real" people to different content...thus many search engines will give you trouble for using it.) That means that one of the first things you need to do is resolve this issue. You can do that by simply taking the page that people end up on and moving it to be your "index" page. Or, you can talk to the person that hosts your web site and have them set something up called a 301 redirect to replace that Meta redirect.
b.) Tied into issue a.) is the fact that right now, search engines don't really see anything when they come to your site. You can use a tool called a "spider simulator" to "see" your site the way that search engines see them. Visit the one offered by Webmaster Toolkit
and you'll see that the only information you are giving the search engines is a tiny, tiny snippet of text and a single link. This will also cause problems for you. You need to get some content on that first page along with links so that the search engine has reason to "value" your site.
c.) Now, once we get into the actual content of your site, things start looking better. Search engines can read your links with no problem, they can read your text with no problem. What you need to do is get some keywords worked in there. For example, your title tag (what shows in the blue bar at the top of the browser) reads "Meier's Landscaping." Instead, it should have some of your keywords worked into it. For example, if you were here in Columbus, I might suggest it read "Columbus Ohio Residential Lawncare and Landscaping Services."
You also need to work those keywords into your content. For example, your flowers page has some good information on it. You talk about exactly what types of services you offer, you give specific pricing information, it's just REALLY GOOD content that potential customers will love. What you need to do is spice it up a bit with some relevant keywords. For example, take this paragraph:
Our flower service is targeted for those customers who don't mind paying for a high quality landscape. If you are on a tight budget, this service is definitely not for you.
Flowers are very tricky. If everything isn't just right, they will get sick and look bad. We believe a landscape is better served not having any flowers as opposed to sick flowers.
You could take that and rewrite it to something like this...(note the keywords in bold)
Our flower garden landscaping services are targeted to homeowners that don't mind paying for high quality flower garden and landscaping design.
Properly landscaping your flower garden can be challenging and complicated. Homeowners that use improperly planned flower bed landscaping ideas can find themselves dealing with sick plants and unattractive flower beds. We believe that landscaping is better served not having any flower gardens than having sick flowers.
Not saying that that's exactly what you should use, but hoping that you get my point.
5.) I can also understand being frustrated with the misspelling, but there is a way to deal with that down the road. Once Google knows that your site exists and knows who you are, they will HELP searchers to spell it correctly. Google will look at any queries and see if it is a close match to existing data. For example, if you go to Google and search for Jenifer Laycock, a misspelling of my own name, they will suggest the proper spelling. See this demonstrated in this link
. So, you need to work on getting your site optimized and properly indexed and there's a good chance that once that happens, Google will help you out on those misspellings.
Overall, you certainly have a decent site to work with. There are no huge glaring issues that will be hard to correct, there are simply some things that need to be improved on. As a previous poster mentioned, it would also be a good idea to start working on building some incoming links to your site as well, since that can make a big difference in helping get those updated pages into the engines and in ranking better.
You CAN do this yourself if you're willing to put time and effort into it, or you can hire someone to either guide you, or to do the work for you. If you're interesting in going that route, I'd be happy to help point you toward some trustworthy providers. I don't take on clients myself, but I have a nice network of companies that I trust that I'll be happy to refer you to depending on your budget, your needs, etc... (feel free to drop me an email - jennifer at searchengineguide dot com)