Originally Posted by Pinkie Toe
Would you guys say that SEO is a task that can be accomplished without the help of an outside contractor?
Of course it can be done yourself, same as I could get the local butcher to answer my calls on caller divert
<joke> It was just to get your attention.
Complete SEO/web marketing takes time. It takes MOUNTAINS of time to learn, and worse still, what you are learning might not be accurate or within the guidelines of the search engines.
If your not in a competitive industry, then do your keyword research properly (do not get this wrong or it is going to be a long hard leson you will learn). Then carry out the basics of page titles, content navigation links etc.
If you are in a competitive industry though I would advise not to attempt it yourself as it could take you literally years to se results. By all means carry out the basic web marketing stuff though like press releases, directory submissions, finding quality link partners etc.