Originally Posted by lenzcrafter
Right, I have a Google adwords account, I have had it for years.
It cost me approx £1 per click for keywords such as Driving Schools Bristol, and Driving Lessons Bristol.
Now I am looking to really crank up my advertising without it costing that much!
I have been contacted by companies telling me that they can optimise my account for just £100 per month, with unlimited clicks etc!!
Now first things first, is this possible?? And can they do it that cheap and get me up on the first three positions?
If this is not so then how can "I" reduce cost per click so that I am still up on the top of the first page?
Any tips or tricks would be great.
Ps there is a driving school called Robbiesdrivingschool.co.uk and they seem to be on the first position all the time....do you think that they pay lots per click or have they got some special thing going on?
This is my 1st official helpful reply - i hope you enjoy it
Its costing you a lot because your landing page is not optimized.
Let me explain clearly - Event though your giving G (Google) money to serve your ad, G still wants to help there users by referring them to relevant sites.
Lets start with the first place when it comes to SEO. Your domain name.
your domain is http://www.aandmschoolofmotoring.com/
theres no keywords in your domain that would give G a good guess that you were a driving school. Therefore it knows it can charge you a high cpc because your probably having a hard time getting traffic organically
Your title is Driving School in Bristol
the main keywords google would expect to see in your domain would be "driving school" and you only have "school" school obviously is not broad enough and people do not Google motoring school when looking for driving lessons
For a business im quite shocked that you don't have these special pages in your footer that Google loves to see - theres no
Sitemap (this obviously helps)
Terms & conditions
locate us/find us
Theses are pages that G loves to see when serving a low cpc, it all balls down to your score and without those pages your definitely going to get a low score therefore a high cpc.
Can you imagine bsm having no pages like that in there footer? would anyone use there site to buy anything or even think about making a sale via other mediums that the site has? would you?
I know you have a contact us page, but the other most important ones are the legal pages i.e privacy etc
You already have a good page rank and you could improve on your alexa rank. Manually
submit to search engines and related directories pr 4 and above
Do these things and you'll get a lower cpc - i would also advise you to capitalize on the traffic that you send to your site - by installing a list building form - where you could provide valuable information related to driving. Go with video marketing. I would dread to have to pay £1 cpc to have such a low ROI. Remember most traffic that you get via sem you will most probably never see again unless you captivate them with something free.