Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Small Business Marketing - Online > Pay Per Click Advertising
Register Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 16th November 2012, 08:56 PM   #1
brichardson0331
Member
 

Join Date: Nov 2012
Location: Daytona Beach, FL
Posts: 1
Default Very Important AdWords Change

Google has made an important change to the way AdWords Quality Score is calculated, and you need to know about it.

Google has announced that page load time is now a major factor in quality score.

What does that mean for you?

Quite simply, if your landing page loads more slowly than those of other advertisers bidding on your keywords, you're going to pay more per click than they are!

When you have a large AdWords account, that translates into THOUSANDS lost every month on inflated cost-per-click charges.

Here are a few things you can do right away to improve your site's load time and consequently lower your AdWords costs at the same time:

- Get a better hosting account.

If you're using a discount $5/month hosting plan, chances are your site is not performing well and Google is going to raise your costs as a result. Do some research on hosting companies, or, even better, get a dedicated server. With a dedicated server, you have the machine all to yourself and you don't have hundreds of other people slowing down your website.

(By the way, if you're on one of those $5 or $10 hosting plans, you literally are sharing one server with hundreds of other people.)

- Clean up your site's code.

Go to your webmaster, or go to elance.com, and find someone to clean up your site's code to maximize load times. This won't cost more than about $50. It will make a big difference and will be money well spent.

- Use a managed DNS service.

If your hosting company can provide a dedicated IP address for your site (and if they can't, you need to upgrade your hosting), you can use a managed DNS service such as Plus Managed DNS from no-ip.com. In plain English, right now you rely on your hosting company's sole nameservers, which are in the same room, to make your site functional on the web. With the managed service, you get five DNS servers, located all over the
internet on different backbones, which can dramatically speed up your site's load time for a visitor, and provide a level of redundancy and reliability that no hosting company can provide.

So, there are three quick and easy ways to get started on improving your site's load time. If you rely on AdWords for any part of your internet marketing, following these steps will result in an almost immediate drop in costs and an increase in traffic for you.


Last edited by torka; 10th August 2015 at 01:31 PM. Reason: Removed unnecessary link
brichardson0331 is offline   Reply With Quote
Register or log in to remove this ad.
Old 3rd December 2012, 12:04 PM   #2
riad135
Member
 

Join Date: Dec 2012
Location: Gold Coast Australia
Posts: 6
Default Check your speed and a little more

Hi - saw this and thought you might like to have a look at some of your website information including speed/server - it's called woorank.com and it's free for a single use.

riad135 is offline   Reply With Quote
Old 12th March 2015, 06:05 AM   #3
ppcsuccess2014
Member
 
ppcsuccess2014's Avatar
 

Join Date: Oct 2014
Location: Cyprus
Posts: 50

Default

Hi there,

This is related to your post above. I think anyone can help themselves in optimizing the speed of their website.

These are the tools to test and monitor the performance of the website

5 Tools to Test Your Website Speed Performance

Another thing, shared hosting is still a big deal for those has little money and don t care about ranking complexities.

Regards

__________________
PPC Success Center: Cyprus-Limassol Digital Marketing Agency for SEO, Analytics & PPC Services.
ppcsuccess2014 is offline   Reply With Quote
Old 12th March 2015, 06:21 AM   #4
miradisplays1
Member
 

Join Date: Feb 2015
Location: Australia
Posts: 12
Default

Thanks to share this information with us.

miradisplays1 is offline   Reply With Quote
Old 4th May 2015, 07:11 AM   #5
AakashAgarwal
Member
 

Join Date: Apr 2015
Posts: 68
Smile

Generally Adwords Keyword, Ad and Landing page content is most important factor for Quality Score.

AakashAgarwal is offline   Reply With Quote
Old 28th July 2015, 06:26 AM   #6
LaneKreps
Senior Member
 

Join Date: Feb 2015
Location: Dubai
Posts: 110
Send a message via Skype™ to LaneKreps
Default

Thank you so much for sharing such informative post with us ...

LaneKreps is offline   Reply With Quote
Old 8th August 2015, 02:53 AM   #7
larinaperez4
Member
 

Join Date: Jul 2015
Location: Detroit
Posts: 60

Default Very important adwords change

Thanks for sharing here.

__________________
Hire discount rate Detroit airport taxi our services are available all around the USA and we are providing travel services to Canada.
larinaperez4 is offline   Reply With Quote
Reply   

Bookmarks


Similar Threads
Thread Thread Starter Forum Replies Last Post
Time to change copyright to 2012 Drachsi Search Engine Optimization 9 8th November 2012 09:51 PM
Google AdWords Tips From The Expert AskRex Pay Per Click Advertising 15 4th April 2010 09:35 PM
Can My Business Use AdWords? lzw95071 Pay Per Click Advertising 4 25th September 2007 05:16 PM
Kanoodle (?!) vs. Adwords and Yahoo SM tearles Pay Per Click Advertising 13 5th February 2006 04:32 PM
Adwords - how it works anna Pay Per Click Advertising 6 20th December 2004 06:42 PM



Thread Tools

Get Updates
RSS Feeds:
RSS Feed for Pay Per Click Advertising RSS for this Category Only: Pay Per Click Advertising

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


Small Business Ideas Forum


 
At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
 
Search Engine Guide
Small business guide to search marketing

 
Small Business Brief
Fetching the Best Small Business Info


Free Links - Free Advertising
Free Guide - Online Directory



Advertise your business here
Contact us for more details!


Semantic Juice
Register now to access free Quick SEO service!


Rocket Lawyer
Sign up for free 7 day trial. Boost your biz!


Buy UPC Codes
Get your products listed online!




All times are GMT -5. The time now is 08:37 PM.


Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy