Very Important AdWords Change
Google has made an important change to the way AdWords Quality Score is calculated, and you need to know about it.
Google has announced that page load time is now a major factor in quality score.
What does that mean for you?
Quite simply, if your landing page loads more slowly than those of other advertisers bidding on your keywords, you're going to pay more per click than they are!
When you have a large AdWords account, that translates into THOUSANDS lost every month on inflated cost-per-click charges.
Here are a few things you can do right away to improve your site's load time and consequently lower your AdWords costs at the same time:
- Get a better hosting account.
If you're using a discount $5/month hosting plan, chances are your site is not performing well and Google is going to raise your costs as a result. Do some research on hosting companies, or, even better, get a dedicated server. With a dedicated server, you have the machine all to yourself and you don't have hundreds of other people slowing down your website.
(By the way, if you're on one of those $5 or $10 hosting plans, you literally are sharing one server with hundreds of other people.)
- Clean up your site's code.
Go to your webmaster, or go to elance.com, and find someone to clean up your site's code to maximize load times. This won't cost more than about $50. It will make a big difference and will be money well spent.
- Use a managed DNS service.
If your hosting company can provide a dedicated IP address for your site (and if they can't, you need to upgrade your hosting), you can use a managed DNS service such as Plus Managed DNS from no-ip.com. In plain English, right now you rely on your hosting company's sole nameservers, which are in the same room, to make your site functional on the web. With the managed service, you get five DNS servers, located all over the
internet on different backbones, which can dramatically speed up your site's load time for a visitor, and provide a level of redundancy and reliability that no hosting company can provide.
So, there are three quick and easy ways to get started on improving your site's load time. If you rely on AdWords for any part of your internet marketing, following these steps will result in an almost immediate drop in costs and an increase in traffic for you.
Last edited by torka; 10th August 2015 at 01:31 PM.
Reason: Removed unnecessary link