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Old 16th November 2012, 08:56 PM   #1

Join Date: Nov 2012
Location: Daytona Beach, FL
Posts: 1
Default Very Important AdWords Change

Google has made an important change to the way AdWords Quality Score is calculated, and you need to know about it.

Google has announced that page load time is now a major factor in quality score.

What does that mean for you?

Quite simply, if your landing page loads more slowly than those of other advertisers bidding on your keywords, you're going to pay more per click than they are!

When you have a large AdWords account, that translates into THOUSANDS lost every month on inflated cost-per-click charges.

Here are a few things you can do right away to improve your site's load time and consequently lower your AdWords costs at the same time:

- Get a better hosting account.

If you're using a discount $5/month hosting plan, chances are your site is not performing well and Google is going to raise your costs as a result. Do some research on hosting companies, or, even better, get a dedicated server. With a dedicated server, you have the machine all to yourself and you don't have hundreds of other people slowing down your website.

(By the way, if you're on one of those $5 or $10 hosting plans, you literally are sharing one server with hundreds of other people.)

- Clean up your site's code.

Go to your webmaster, or go to elance.com, and find someone to clean up your site's code to maximize load times. This won't cost more than about $50. It will make a big difference and will be money well spent.

- Use a managed DNS service.

If your hosting company can provide a dedicated IP address for your site (and if they can't, you need to upgrade your hosting), you can use a managed DNS service such as Plus Managed DNS from no-ip.com. In plain English, right now you rely on your hosting company's sole nameservers, which are in the same room, to make your site functional on the web. With the managed service, you get five DNS servers, located all over the
internet on different backbones, which can dramatically speed up your site's load time for a visitor, and provide a level of redundancy and reliability that no hosting company can provide.

So, there are three quick and easy ways to get started on improving your site's load time. If you rely on AdWords for any part of your internet marketing, following these steps will result in an almost immediate drop in costs and an increase in traffic for you.

Last edited by torka; 10th August 2015 at 01:31 PM. Reason: Removed unnecessary link
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Old 3rd December 2012, 12:04 PM   #2

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Location: Gold Coast Australia
Posts: 6
Default Check your speed and a little more

Hi - saw this and thought you might like to have a look at some of your website information including speed/server - it's called woorank.com and it's free for a single use.

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Old 12th March 2015, 06:05 AM   #3
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Join Date: Oct 2014
Location: Cyprus
Posts: 50


Hi there,

This is related to your post above. I think anyone can help themselves in optimizing the speed of their website.

These are the tools to test and monitor the performance of the website

5 Tools to Test Your Website Speed Performance

Another thing, shared hosting is still a big deal for those has little money and don t care about ranking complexities.


PPC Success Center: Cyprus-Limassol Digital Marketing Agency for SEO, Analytics & PPC Services.
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Old 12th March 2015, 06:21 AM   #4

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Location: Australia
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Thanks to share this information with us.

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Old 4th May 2015, 07:11 AM   #5

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Generally Adwords Keyword, Ad and Landing page content is most important factor for Quality Score.

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Old 28th July 2015, 06:26 AM   #6
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Thank you so much for sharing such informative post with us ...

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Old 8th August 2015, 02:53 AM   #7

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Location: Detroit
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Default Very important adwords change

Thanks for sharing here.

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