Originally Posted by pawelhc
I've read some of the posts on this forum and I think they're great. I am starting a new garage flooring business and I am looking for some ideas how I can get some leads coming in. I would greatly appreciate any suggestions.
I am into hardwood flooring industry (Arizona hardwood flooring
) and I also started by asking help to friends and professionals about handling the pressure in marketing my products over the net. Here's what I can suggest, you need to do an Environmental Scan, which consists of:
1. Situational analysis
1. Environmental factors
2. Market opportunity analysis (demand, supply, and SWOT).
2. Select target market(s)
3. Set objectives
4. Select marketing mix: the 4 Ps.
5. Action plan (tactics)
7. Evaluation plan
Customers in the 21st century are more informed, have wider choices of sources of supply, and they are empowered by the Internet.
Internet usage is growing, no doubt about it, and a company must engage with it to use it as a marketing tool to propagate the products. However, there are different market segments with different sets of needs, priorities, infrastructures, and cultural values. These have large consequences on the method of selling the product. We do segmentation of the market, and adjust the method according to the level of the demographic groups.
Many countries do not have credit card processing infrastructure, and the citizens do not carry credit cards. Therefore to purchase and pay by credit card is no go.
In many Asian countries, to read about a product in the magazine, newspaper advertising or even a coloured catalogue has no effect on them. They want to see, feel and touch the product, some even want to try the product. Demonstrations of the product is important, and pre-after-sales backup is vital to the sales. Service the product in their location, they will not believe it until they see it.