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Old 21st August 2006, 01:53 PM   #1
sannwood
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Default Advertising on A Small Budget - We Need Your Help!

We received this question from a reader in Laos asking for advice and we really need your help. . .

Quote:
I am currently running my own small business on a very tight budget. I operate a restaurant that sells fish rice soup in Laos. As we have just recently opened and are on a tight budget, we have very little money for any advertising.

What can you can recommend as currently there are only 20 guest per day coming to my restaurant?

Additionally, we are located in a low income area and our customers are as such. We also have some additional customers from the local market.
Please post any suggestions or ideas you may have. . . .

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Old 21st August 2006, 02:07 PM   #2
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I'm not sure how things operate in Laos. . .but some good old-fashioned flyer advertising may be a good place to begin. Flyers hung at major intersections in surrounding areas may direct more local customers to your restaurant. And any advertising in a local publication may be a minimal expense.

Branching out from that would be any local directories or possibly mailings. Postcards can be easily created on the computer and are a minimal expense to send. You could send someone around with the postcards or flyers to local business offices that have employees that may be interested in stopping by for lunch.

On a different note - one real consideration to increase your customer base may be to offer delivery service to local office establishments, business offices or homes. You could charge a minimal delivery fee and possibly send someone on the deliveries on a bicycle to surrounding areas. That way, your customers don't necessarily have to come into your shop. You bring your product to your customer.

You may also consider setting up a vendor table at the local market and selling your soup.

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Old 21st August 2006, 02:37 PM   #3
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I'll say it......I'm shocked.

You made the original post then replied to it. Or did I miss something.

Anyhow, I guess it's cool, I'm just shocked.

MY REPLY -
I agree. Pass out flyers like your life depends on it. Roll up your pennies to make as many flyers as you can afford and pass them out til your sick of passing them out and the do it some more!!!
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Old 21st August 2006, 08:24 PM   #4
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A Fax machine works great, and you do not need to print more than one flyer.
Have someone call local business' and ask for their fax number. If they ask why? Tell them you are going to send them some FREE coupons. Who can say no to that?

Look for what is called The Blue Book. You will find alot of business fax numbers there. The Blue Book has a website and they have been around for about 100 years. And I do not work for them.

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Old 21st August 2006, 08:25 PM   #5
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The guy smoking is funny! LOL!

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Old 21st August 2006, 10:37 PM   #6
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Since the restaurant is located in low income area, maybe it is good to look at the menu once again. Are the food too expensive for the location? Also there is a trick people do here in Indonesia, when a new restaurant is open. At first the owner invites all relatives to eat for free. After that friends are invited and they are given discount.

The trick is to make people see that the restaurant is always full of 'customers' so they would think that the food must be good. Of course even this trick will need some investment.

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Old 22nd August 2006, 02:30 PM   #7
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mktgbiz, don't get to worked up over it. . . .

Quote:
I'll say it......I'm shocked.

You made the original post then replied to it. Or did I miss something.

Anyhow, I guess it's cool, I'm just shocked.
. . .I wanted to add my suggestions as the first response mainly to hear what others thought about it before submitting an answer back to the reader. And lucky for me - you were basically in agreement with me!

Thanks to all for your suggestions and responses!

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Last edited by sannwood; 22nd August 2006 at 02:32 PM.
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