Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Small Business Marketing - Online > Local Marketing
Register Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 13th June 2014, 02:40 PM   #1
Mark Bates LS
Member
 

Join Date: May 2014
Location: Portland, OR
Posts: 31
Default How Do You Target Your SEO Work For Local Marketing?

What strategies do yo use for targeting local business SEO wise? Is it important to get a presence on local websites or is it about keywords base don your local area(i.e. city name)?

__________________
Lead Savvy LLC 503-477-6825
http://www.leadsavvy.com
Mark Bates LS is offline   Reply With Quote
Register or log in to remove this ad.
Old 18th June 2014, 11:28 AM   #2
Jen 100
Senior Member
 

Join Date: Feb 2013
Location: St. Louis, MO
Posts: 115
Default

A few quick tips for local:

For local SEO it's extremely important that your website is mobile friendly. The stats on local shoppers using their phones to search for local business and products is staggering.

Make sure you're correctly picked up on Google Maps as well as Yahoo, Bing and Apple.

Work on building citations on credible sites.

__________________
Unidev complete tech solutions including software development, mobile/ecommerce development and innovative online marketing and web design
Jen 100 is offline   Reply With Quote
Old 12th July 2014, 08:13 AM   #3
ibsgroups
Member
 

Join Date: Jul 2014
Location: India- New Delhi
Posts: 1
Default Local Marketing Strategies

I am going to share my local marketing strategies.

1. Classified Posting
Olx
Quick

2. B2b Local Listing Sites
IndiaBizSource
Indiamart
Tradeindia

3. PR posting
Prlog
clickpress

4. Blogging
Blogspot
Wordpress

ibsgroups is offline   Reply With Quote
Old 13th July 2014, 05:52 PM   #4
MarketingDoctor
VIP Contributor
 
MarketingDoctor's Avatar
 

Join Date: May 2014
Location: Melbourne Australia
Posts: 380
Send a message via Skype™ to MarketingDoctor

Default

Quote:
Originally Posted by ibsgroups View Post
I am going to share my local marketing strategies.
Those are resources and tools, not strategies.

A strategy is a plan for achieving an objective. It may include resources and tools needed for use in achieving your objective, but your post is like saying that your strategy to get from your starting point to your destination is your car.

What roads will you take? How will you avoid danger spots? Where will you take breaks for meals, sleep, etc? Where will you stop for fuel? What emergency equipment will you need? What clothing? etc etc etc.

John

__________________
John Counsel, Marketing Doctor at The Profit Clinic
NEW to FORUM Marketing? Get useful FREE advice at
https://www.facebook.com/groups/Foru...gForBeginners/
MarketingDoctor is offline   Reply With Quote
Old 19th July 2014, 10:30 AM   #5
Pinnacle_Credit
Member
 
Pinnacle_Credit's Avatar
 

Join Date: Jul 2014
Posts: 1
Default Local SEO Strategy

In terms of strategies, I would suggest the plan my local SEO guy did for me, which included:

Validating and checking my website for NAP (Name/Address/Phone) info
Check and ensure NAP info included on Google + page
Check how many citations you currently have
Obtain additional citations - ensuring that NAP is exactly the same throughout

Citation sources he used included:

Local/National/Niche specific

this can include: Directories/Classified Ad sites / Blogs / Forums

Essentially anywhere that displays NAP information

Ensure that the quality of the citation sources are good, look at Domain authority / Trustflow etc

It worked well for me, I am now in good positions for local searches

Pinnacle_Credit is offline   Reply With Quote
Old 19th July 2014, 01:38 PM   #6
Stratis
Member
 
Stratis's Avatar
 

Join Date: Jul 2014
Location: Ottawa Canada
Posts: 5
Send a message via Skype™ to Stratis

Default

Here are some things you would like to consider.

1. Get on Google My Business. This will help with local traffic that is searching your type of business.

2. If you have an adwords account, take a look as some keywords that relate to your business that is garnering high search volumes, then incorporate those keywords into your site. Perhaps you can create new pages to your site that focuses on the stronger key works.

3. On your site, be sure you have a different titles and descriptions on each page that relate to what the pages is about.

4. Where possible in the content of your page, include your location so that search engines can display it.

5. Social Media is a great way to gather a target audience. If you have maybe $100 - $150 extra per month, you can run some specifically targeted ads on Facebook and build up your local community.

Hope this help, good luck.

Stratis is offline   Reply With Quote
Old 29th July 2014, 07:51 AM   #7
simon.boylan
Member
 

Join Date: May 2014
Posts: 20
Default

You can promote your business through social media, classified posting. It will increase brand awareness. Also it will help to drive more traffic.

simon.boylan is offline   Reply With Quote
Old 1st August 2014, 06:50 AM   #8
mindstreak
VIP Contributor
 
mindstreak's Avatar
 

Join Date: Mar 2014
Location: india
Posts: 170
Default

I would be targeting only on local classifieds, local map optimization,local business listings and geo targeting the position.

__________________
employment lawyers in nj
mindstreak is offline   Reply With Quote
Old 15th August 2014, 05:50 AM   #9
kaufenpreis
Banned
 

Join Date: May 2014
Posts: 24
Default

Build Local Citations According to Moz’s 2013 Local Search Ranking Factors survey, the greatest influence on a site’s local search rankings is their Google Places (now Google+ Local) page signals, so let’s start here! Building an optimized Google+ Local page is pretty simple.

You want to be sure that the information you provide on your page is consistent with what’s on your website. This includes business name, address, phone number, category, and business description. Be sure to include some geo-targeted keywords in your description as well.

kaufenpreis is offline   Reply With Quote
Old 23rd August 2014, 12:51 PM   #10
JKirby
Member
 
JKirby's Avatar
 

Join Date: Aug 2014
Posts: 16
Send a message via Skype™ to JKirby
Default

Hey guys!

Since I do run a marketing company, here are the objectives as well as the strategies my own company uses when we work with clients. Keep in mind however, my primary goal is NOT Google rankings, but rather increasing the client's ROI & revenue as a whole. There's alot more involved in the 'SEO' niche than people think.

OBJECTIVES
  • To Appear on Page 1 of Google & Other Major Search Engines
  • To Generate More Website Traffic through increased Online Exposure
  • To Increase Brand Awareness Online
  • To Increase the Amount of Customers that Actually Pay You

STRATEGIES
  • Optimize the Call-to-Action Factor
  • Optimize the Bounce Rate Factor
  • Improve Visitor Experience
  • Traffic Behavior Analysis and Overview
  • Website Health Checks
  • Copywriting Services (incl. Press Releases)
  • Business Review Management
  • Local Forum Activity (actually giving advice/information, not spamming)
  • Rich Snippets, G+ Authorship and J4Schema
  • Optimize Achor Text and Keywords (Primary, Secondary & Tertiary)
  • Classified Ad Posting
  • (As Needed) Local Internships
  • (As Needed) Campaigns to get Credits from the Chamber of Commerce
  • (As Needed) Social Media combining with On-Page content distribution
  • (As Needed) Social Media Management
  • (As Needed) Local Landing Pages

Hopefully this will give you a bit of ideas at the very least on what you can do with your online marketing effort.

JKirby is offline   Reply With Quote
Reply   

Bookmarks


Similar Threads
Thread Thread Starter Forum Replies Last Post
The many faces of mobile marketing JoshThomas General Online Marketing Information 1 13th July 2014 05:57 PM
Target Marketing EmilisM Local Marketing 20 29th October 2012 04:23 PM
Does Giving Out Free Samples Work As Marketing Strategy? AngelBiz General Offline Marketing 5 23rd June 2011 09:57 PM
SEO & Marketing Idea Help 990936 Search Engine Optimization 7 5th April 2009 10:08 AM
New Article - Billable Rights Of SEOs And Their Clients thejenn General Search Engine Marketing Information 2 2nd February 2007 09:42 AM



Thread Tools

Get Updates
RSS Feeds:
RSS Feed for Local Marketing RSS for this Category Only: Local Marketing

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


Small Business Ideas Forum


 
At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
 
Search Engine Guide
Small business guide to search marketing

 
Small Business Brief
Fetching the Best Small Business Info


Free Links - Free Advertising
Free Guide - Online Directory



Advertise your business here
Contact us for more details!


Semantic Juice
Register now to access free Quick SEO service!


Rocket Lawyer
Sign up for free 7 day trial. Boost your biz!


Buy UPC Codes
Get your products listed online!




All times are GMT -5. The time now is 11:30 PM.


Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy