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Old 29th August 2007, 11:24 AM   #1
Su Z Q

Join Date: Aug 2007
Posts: 6
Default How To Develop A Proper Revenue Model?

I run a travel website with over 600 high quality articles and currently have a Google Adsense advertising box on my website. I have an average of 35,000 to 50,000 unique visitors a month.

In addition, I have numerous links from my site to relevant books at Amazon.com, but in the almost 3 years that I have been running the site, I have made very little revenue. Despite putting a huge amount of effort in, neither Google nor Amazon are creating any meaningful revenue.

I am currently considering to add text links through text-link-adds.com, but I am wondering what am I doing wrong with my revenue generation model?

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Old 29th August 2007, 02:45 PM   #2

Join Date: Jun 2004
Location: Colorado
Posts: 8,046

Welcome aboard

I doubt TLA is going to solve your revenue issues, although I have seen some use it as one component to generate consistent earnings.

Regarding your site/adsense. Have you tested many/different ad formats. Leave your url in your next post without the http://www. and I'll take a look at it and give you my two cents.

Are you familiar with the Google Adsense heat map placement/tips?

How many page views vs unique visitors do you have as well, are visitors viewing multiple pages of your site typically. Or is about 1 to 1 visitors to page views where they are viewing a single page typically?

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Old 29th August 2007, 08:01 PM   #3
rcroome's Avatar

Join Date: Aug 2007
Location: Shanghai
Posts: 31

Hi Su Z Q,

In a word 'tonnes'.

Let's start with Adwords. No doubt Google is getting the lion' share. Turn the tables a bit by doing this.

Go to their adwords.google.com/select/KeywordToolExternal link (sorry, not allowed to put the http with the colon and the 2 foward slashes because I haven't made 10 posts yet) and type in travel. See which words are costing advertiser's the most. Then find your pages where you can easily weave these words into your articles.

When you've done this put your Adsense boxes in the middle of the keywords. This will get you a higher return per click.

If people are clicking out of your site after only a few seconds, put the keywords at the top of the page as well as the ads, to up the click through rate.

As for Amazon, they are notorious for being one of the worst affiliate programs for payouts. Most people I know have dumped them.

Next, Google your pages keywords (you are optimising for keywords, aren't you?). Check out the top 30. Then click on all the ads for these top 30 and contact the webmaster or the marketing department and tell them you have advertising space available.

With your visitation rate, most of them will be interested.

If the advertisers are travel agents, negotiate a referral fee.

Your boxed ads you can sell for a nominal amount. Your in-text links you can sell for considerably more, since they don't look like ads and people are more inclined to click them. Just put a 'nofollow' in the link for the spiders so that Google doesn't chuck a tizzy fit and sandbox you.

That should keep you going for a while.

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