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Old 8th July 2006, 04:30 PM   #1

Join Date: Jul 2006
Posts: 5
Default Marketing suggestions for Vacation Rental Home

I am new to forum and new owner of vacation rental home. We've set up website and listed on vacation rental sites. Thus far have booked 6 weeks for 2007- would like to specifically target golfers as area has 4 golf course within 5 minutes. Any ideas how to effectively target this group? Website is [URL removed] Thank you in advance for all your help and suggestions.

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Old 9th July 2006, 12:12 AM   #2
Matt McGee
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Join Date: Apr 2006
Location: Tri-Cities, Wash.
Posts: 395

Welcome Vanessa.

Are you doing any PPC advertising, like Google AdWords or Yahoo Search Marketing? You could bid on terms like "florida golfing" or even terms more specific, like the cities in your area, and potentially have your ad ad show up when people search on the terms you sponsor.

Other options might be to advertise on the tourist-related sites for your area -- travel bureaus, chambers of commerce, etc.

And I'd bet there are some blogs that cover florida golfing, or perhaps florida sports in general -- those would be another advertising opportunity. And I'm sure the other smart folks here in the forum will have more ideas, too.

Good luck!

Matt McGee (AKA "Pleeker")
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Old 13th July 2006, 02:05 PM   #3

Join Date: Jul 2006
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Hi Matt,

May I know wat is PPC?

If u r in money problems then i am recommanding the below sites.

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Old 13th July 2006, 07:33 PM   #4

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Posts: 5

I've listed our home on about 30 vacation rental sites, some are PPC. Since your posting I have checked out golf blogs and have now listed our vacation home on a golf travel site which is also PPC. Will keep you posted how effective it is. Thanks for your help- any and all suggestions and ideas are welcome.

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Old 18th July 2006, 05:39 PM   #5

Join Date: Jun 2006
Location: Gore, VA
Posts: 61
Smile Vacation Rentals

Hi Vanessa,

have you done some research to see if your idea will be profitable? It sounds good, but I've found that it's important to make sure your idea will fly!

Besides Google and Yahoo advertising, you can also use newspaper ads, run ads in ezines that target golfers (a good site is http://www.directoryofezines.com to find potential ezine owners. You can run ads in golfer magazines, participate iin forums that golfers hang out in, and create your own ezine. Pushbuttonleads.com is awesome and a huge help if you want to get your own ezine going.

Let's see. You can also write articles and submit them to article directories such as ezinearticles.com and goarticles.com.

I hope this helps!


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