Event and tradeshow marketing can be an important way for a small business to expose itself and gain new customers and it can be a powerful marketing tool for the small business owner.
Over at the Small Business Trends Radio website this week Robert Levin, Founder, Publisher and Editor of the New York Enterprise Report, provides tips on how to have a successful event that doesn't hurt your budget.
Once you have identified an event with a good target market match, it is time to do an evaluation of the costs: space costs, booth costs, staffing costs, transportation costs, collateral costs, setup costs, technology costs, and so on. Optimally you should try to then estimate the number of qualified leads you might gain. Divide that into the overall costs to get a cost per lead figure. If that figure fits within your budget then you might have a clear GO decision to attend and exhibit at the show.
I think this type of marketing could be very beneficial to the small business owner if it is properly targeted and planned well. Read more over at: