How To Increase Page Rank Of Website!
If you've struggled to get your site listed high in Google, or if you have a new site and want to by-pass the weeks or months it can take to get indexed, you need to pay attention to what Google is all about. This is what Sergey Brin and Lawrence Page (the two founders of Google) wrote about their new search engine while at Stanford University:
"Google is designed to be a scalable search engine. The primary goal is to provide high quality search results over a rapidly growing World Wide Web. Google employs a number of techniques to improve search quality including page rank, anchor text, and proximity information.
"The citation (link) graph of the web is an important resource that has largely gone unused in existing web search engines. We have created maps containing as many as 518 million of these hyper links, a significant sample of the total. These maps allow rapid calculation of a web page's "page rank", an objective measure of its citation importance that corresponds well with people's subjective idea of importance. Because of this correspondence, page rank is an excellent way to prioritize the results of web keyword searches. For most popular subjects, a simple text matching search that is restricted to web page titles performs admirably when page rank prioritizes the result.
"Another intuitive justification is that a page can have a high page rank if there are many pages that point to it, or if there are some pages that point to it and have a high page rank. Intuitively, pages that are well cited from many places around the web are worth looking at. Also, pages that have perhaps only one citation from something like the Yahoo! homepage are also generally worth looking at. If a page was not high quality, or was a broken link, it is quite likely that Yahoo's homepage would not link to it. PageRank handles both these cases and everything in between by recursively propagating weights through the link structure of the web.
"Academic citation literature has been applied to the web, largely by counting citations or back links to a given page. This gives some approximation of a page's importance or quality." (Sergey Brin and Lawrence Page, The Anatomy of a Large-Scale Hyper textual Web Search Engine)
And this is what Google currently says about page ranking:
"page rank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."
"Important, high-quality sites receive a higher page rank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines page rank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query."