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Old 5th May 2005, 01:26 PM   #1
Linda
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Default How to Write a Landing Page

Nick Usborne gives us ideas on how to create a landing page?

"A landing page is a direct marketing piece, pure and simple. You have attracted someone there through an ad, a link, a keyword...whatever. And now you have them on the page, you want to convert them."

Catch it @ http://www.smallbusinessbrief.com/ar...nt/001469.html

What did you think of his ideas for a landing page? How important do you think a landing page is?

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Old 8th May 2005, 08:31 PM   #2
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Default good article

I think it was a good article... thanks for sharing it!
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Old 13th May 2005, 12:41 PM   #3
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You are very welcome!

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Old 25th May 2005, 05:12 PM   #4
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Great article, thanks for sharing. I think Landing pages are essential, its really just a bigger way of trying to sell them but without going to overboard.

I also love Nick Usbornes book "NetWords" great read!

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Old 26th May 2005, 04:34 PM   #5
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Default

This is definitely the area in which I am most weak ... and most terrified.

Do y'all share the feeling that SE positioning is precarious, at best? I always feel that way. It seems like I got to the positions I'm in because of some combination of luck and a very basic understanding of SEO techniques that are favored by the various engines. I mean, how many times have what they want to see changed, over the years? Yeesh!

I worry a lot about making content changes as an experiment as I learn more about writing sales copy, and then seeing our sites drop off the SERPS. I shudder to think of the hours I'll need to put in to get our positions back.

Vewwy scawwy.

The article has given me a ballpark in which I can toss some stuff around: "A direct marketing piece". I hope I have the guts to play with it.

Gimme a kernel recompile, any day!

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