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Old 14th August 2007, 04:31 PM   #1
VariableThinker
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Exclamation Email Response Statistics

Personalized URL Marketing, PURLs Statistics
For your information: Random quotes and statistics about Personalized URL (PURLs), microsites, and VIP landing pages.

Forty-Three Percent of Consumers Prefer to Respond Online
According to the Direct Marketing Association (DMA) 43% of consumers prefer to respond to an advertisement online.

30 Percent Returns are Possible
According to the article "PURLs of Wisdom", “Personalization allows direct mail, which traditionally has less than 2 or 3 percent returns to obtain returns greater than 5 percent. Some of the more effectively designed programs can achieve returns of 20 to 30 percent.”

PURLs Plus Email Marketing Equals Huge Results!
According to a Jupiter Research report, incorporating web analytics into email campaigns increases response rates by up to 5% and open rates up to 13%!

PURLs Help Maximize Customer Value
It pays to build relationships with and market to your most profitable clients. Unisys’ top 50 clients generate 80% of the companies revenue, according to Ellyn Raferty, the VP and general manager-worldwide marketing.

Source: PURL Marketing Blog (purlmarketing.blogspot.com)


Last edited by VariableThinker; 14th August 2007 at 04:34 PM. Reason: added signature
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Old 17th August 2007, 04:22 PM   #2
varybarry
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Thanks for the helpful information. It's amazing how many people actually preferring an online response. I will surely put this information to use. Thanks again!

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Old 21st August 2007, 03:32 AM   #3
TheFiend
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Location: Mandurah, Western Australia
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Default So True

Comments italicized are based on our own statistical analysis – Earl.P.

Forty-Three Percent of Consumers Prefer to Respond Online
According to the Direct Marketing Association (DMA) 43% of consumers prefer to respond to an advertisement online.
Our current conversion rate of visitors per month sits between 14% - 21% response - Something that I am having trouble trying to increase - long way to go yet I suppose (site has only been running effectivley for the past 12 weeks)

30 Percent Returns are Possible
According to the article "PURLs of Wisdom", “Personalization allows direct mail, which traditionally has less than 2 or 3 percent returns to obtain returns greater than 5 percent. Some of the more effectively designed programs can achieve returns of 20 to 30 percent.”
We recently ran a personal invitation program and achieved a 31.36% returns

PURLs Plus Email Marketing Equals Huge Results!
According to a Jupiter Research report, incorporating web analytics into email campaigns increases response rates by up to 5% and open rates up to 13%!
By targeting our existing clients who already purchase online we where able to increase our existing database of clients by 16.96%

Thanks for the stat's it is great to know where we stand in the grand scheme of things

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Earl "The Fiend" Pilkington - Copywriter & Commercial Producer/Imaging for Radio
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Old 3rd December 2007, 09:18 PM   #4
didi07
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okey, i have the same experience. It' about 6 months ago. But your thread is very usefull for me. Thank you.

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Old 15th March 2008, 02:58 PM   #5
whitenoise
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Thanks for your post, very useful, feel free to post updates... : )

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