Email Response Statistics
Personalized URL Marketing, PURLs Statistics
For your information: Random quotes and statistics about Personalized URL (PURLs), microsites, and VIP landing pages.
Forty-Three Percent of Consumers Prefer to Respond Online
According to the Direct Marketing Association (DMA) 43% of consumers prefer to respond to an advertisement online.
30 Percent Returns are Possible
According to the article "PURLs of Wisdom", “Personalization allows direct mail, which traditionally has less than 2 or 3 percent returns to obtain returns greater than 5 percent. Some of the more effectively designed programs can achieve returns of 20 to 30 percent.”
PURLs Plus Email Marketing Equals Huge Results!
According to a Jupiter Research report, incorporating web analytics into email campaigns increases response rates by up to 5% and open rates up to 13%!
PURLs Help Maximize Customer Value
It pays to build relationships with and market to your most profitable clients. Unisys’ top 50 clients generate 80% of the companies revenue, according to Ellyn Raferty, the VP and general manager-worldwide marketing.
Source: PURL Marketing Blog (purlmarketing.blogspot.com)
Last edited by VariableThinker; 14th August 2007 at 04:34 PM.
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