Originally Posted by CPR
I think Google maps listings are essential, and an excellent idea for your business if it has a static address you would like potential customers to see and visit. Not as important, I think, for those businesses strictly online.
Yes, the static address businesses need to let people know where they are located.
My Mom is always reminding me I need to "get an office".
So, I tell her this "Mom, the day a roof drives up to my door, asking to be cleaned, I will get one"
Being in the roof cleaning business in Tampa, we go all over Tampa Bay.
There are millions of people surrounding Tampa Bay with dirty roofs.
Actually, we service north up to Ocala, FL, East of Tampa past Orlando, and south past Sarasota/Bradenton almost to Naples
To say Gas Prices are killing the economy is an understatement.
The Google Local Listings are not perfect.
What is a company like ours to do ?
Place a separate Google Local listing for EACH area we service
But overall, Google has been GOOD to us
And besides, after over 15 years cleaning roofs in Florida, word of mouth takes over.
About 1/2 of our current roof cleaning jobs are previous customers, or referrals from Painters, Real Estate Agents, or A/C guys.
I know it is hard to believe, but a light colored Florida Roof, turned black from the Mold, Mildew, and Algae growth, retains heat.
This causes an A/C Unit to work harder.
A Lot of Florida A/C Contractors actually suggest getting dirty roofs cleaned, to save money on cooling costs.
A clean roof is in their best interest because the A/C unit works less hard, and uses less energy!
This makes THEM look good
Same with Painters.
The Mold and Mildew from a dirty roof will wash down, get on and EAT the paint.
Painters refer lots of dirty roofs to us
I really dont use the Yellow Pages anymore.
For What ?
I am a 54 year old Man.
Why look for my glasses, and fumble through pages ?
I simply go to my 21 inch monitor, type in what I want on Google.
A lot easier and faster, for an old guy like me.
I think that is what my new customers do, the ones who don't already know of us.
That is why IMHO you MUST pop up in the search results on Google, and on page one.
Until you get established, and word of mouth takes over, you MUST be found by someone seeking your services.