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Old 12th February 2005, 07:58 PM   #1
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Angry NO One Is Safe

Google's latest update - may be an indication of the beginning of a decline.

Have been tracking the first page SERPs for the term:
Quote:
search engine optimization
for a couple of years now - under the theory that anyone who gets on the first page of Google or Yahoo - for THAT TERM has to be up-to-date on all the Algos and techniques (NO-ONE gets that by accident)

These are probably the most savy - and of course with all the pro-active "spam" filtering that goes on - they have to be reasonably Honest SEOs (at least on their OWN site - - they are probably being constantly analyzed by OTHER SEOs who might report them in an instant.

Bringing this point up because - on the last update TWO first page listings that have been on or near the front page for about Two years - SUDDENLY - disappeared COMPLETELY.

They STILL have their credited amount of Backward's links - but doing a queary for their urls in Google -DOES NOT - display their title TAGs - Only their URL - with NO TITLE or DESCRIPTION

What is apparent is that ANYONE could suddenly loose all they have worked for - fortunately they still have their positions on Yahoo and MSN -

But One has to wonder if this is a result of Reverse Engineering being programmatically stretched beyond it's limits - just an indication of Google attempting to grow it's Database too fast logistically.

Of course to the end user - S-0-0 WHAT - there are So-o many good listings that a tiny percentage of flaws are insignificant statistically - but for those in the SEO / Website promotion business - Maybe you should ADD and Optimize a slightly different additional Homepage with a second Domain - -BEWARE


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Old 12th February 2005, 08:26 PM   #2
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Quote:
What is apparent is that ANYONE could suddenly loose all they have worked for...
Great point and it's exactly why no one should ever rely soley on organic search engine traffic. Diversifying your traffic sources is essential - and you should start even if you don't currently need it. Explore pay per click, text ads, graphic ads, offline advertising, etc.

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Old 12th February 2005, 08:47 PM   #3
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Agreed -- but for SEOs... W-Well...

Can't your just hear that potential customer say - "well why isn't your site...(blah, blah, blah...)
then thinking - they must have don' something wrong - a'int gonna stick MY neck out - (remember that recent controversy with another SEO firm that lost SERPs-Everything, then had to start anew -- because of some coding strategies that became the topics of many a SEO forums)

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Old 13th February 2005, 11:09 AM   #4
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Is Google more heavy-handed about this than some of the other search engines? Just from a few other's experiences I have heard about, only with Google, it seems perhaps so. Thanks.

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Old 14th February 2005, 09:45 AM   #5
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Keep in mind that anytime you make medium to heavy changes to your site design/copy or coding you'll almost certainly experience a drop in rankings. Most often the ranking rebound after a week or two... sometimes they don't.

It could be that these SEOs have gone out of business. It happens all the time. Have you visited the URLs to see if they are still live?

There are lots of reasons why the sites might have disappeared from the SERPs other than Google ditched them.

I agree with Robert and have tried to get this point across to others repeatedly... you can't depend on organice SEO for your bread and butter. You have to have a complete and diversified marketing plan. Search engines are not in business to bring you traffic. They are in business to help searchers find the most relevant results for their queries. Nobody ever promised that, once you got good rankings, you'd be able to keep them for life.

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Old 14th February 2005, 11:37 AM   #6
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Yes, those Established SEOs are STILL in business - and probably are painfully aware of their loss in SERPs-Status

But, having made a point of constantly analyzing those ACED-SERPs for
search engine optimization

There are several examples in the past year that this has hit sites that were established in the top 10.
(did not want to name them out of courtesy)

but...

One had to completely optimize and promote a new domain name - with the same HTML code and is now back in the top 20 with the new domain name

occassionally, the other domain reappears and takes over.

But, unlike one year ago when Google could make or break you (SERPs-wise) - many of them have top rankings on Yahoo and MSN and are potentially getting organic traffic with other algorithms.

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Old 14th February 2005, 11:43 AM   #7
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Why doesn't Google cooperate more with the SEO community, making them aware more specifically of what they are and aren't looking for. I realize that they have a new feedback email and they have a section for webmasters, but it seems that they, I may be wrong, have at best a reluctant acceptance of the role of SEO and at worst a fear that SEO is trying to manipulate or trick rankings. What do others think?

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Old 15th February 2005, 06:13 PM   #8
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Think about that one...if you were Google, would you want to issue a press release that told people what they needed to do to get top rankings? I mean EXACTLY what they needed to do? Every SEO on the planet and every web site owner on the planet would instantly change their site so that it qualified for a "top ranking". Even if everyone used those techniques honestly (and many would not) you'd still end up with hundreds, thousands or tens of thousands sites that "deserved" a top ranking. In reality, only one site can have the top ranking.

As many of the pp have said, it's not Google's job to give you top rankings. It's their job to index the web and provide relevant results to its users. That's why there are search marketing professionals dedicated to finding out how to best rank a web site, the same way that direct mail professionals work to deliver the best direct mail pieces, or the way email marketers learn how to avoid spam filters to get their messages out...

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Old 16th February 2005, 01:18 PM   #9
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Lightbulb Geocities Domain falls Victim

It appears that the monkey wrench in this latest update - has affected the Geocities Domains - so many quality dirctories that had high ranking SERPs for YEARS have suddenly disappeared

Any domain can fall victim - but not all the pages of given domain will disappear - just most - and they will lose their rankings.

What this appears to possibly be, under more scutiny, is an ongoing problem with the DOMAIN NAMES as opposed to the sites' content.

Either a programming or database flaw that suddenly loses the associated (META) information Google adds-on to a domain after it has been reverse engineered.

Maybe there is another explanation - but this one is also worth pursuing!

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Old 16th February 2005, 02:01 PM   #10
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Google is just doing what google does----trying out a new filter. They have done it to the real estate industry several times, seo's are overdue. The filter they put in two months ago knocked out the top rated site for Las Vegas real estate (which pleased me) but it was back in a couple of weeks. I agree with copywriter----the old results will be back in a couple of weeks. They are just trying out a new filter, and when it mucks things up, they usually fix it fairly soon. I wonder how long it will be before MSN starts doing the same thing.

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