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Old 27th June 2006, 12:11 PM   #1
Linda
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Default Boost Profits In Four Simple Steps

Your sales are with your established customers....

"The best profit boosting opportunities lie in optimizing the relationships you have with your existing customers. Here are four simple steps to do just that."

Catch it @ http://www.smallbusinessbrief.com/ar...es/005509.html

What do you guys do? Work harder keeping your existing customers or trying to get new ones?

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Old 27th June 2006, 09:44 PM   #2
jrobconsult
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Yes, too many companies spend a fortune to get new customers and lose current customers due to stupid policies or poor customer service. The current customer on average will spend 5 times the amount of a new customer. That is a very poor business decision. Take care of current customers first and then worry about new customers.

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Old 28th June 2006, 06:05 AM   #3
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This is great, i still remember how my old employer treat their customers 3 years ago. I believed they have taken good care of their new customers and have forgotten about the old ones, which made a great customer loss until the company decided to quit.

Existing customer really should be treated well, and find ways even the smallest customer to love you and your company. who knows the smallest customer might be one of the biggest pillars of your company in the future

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Old 28th June 2006, 08:22 PM   #4
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Great article Linda!!! Don't know how long and hard you had to look for that one - but great job!!

Since day one my motto has always been - TAKE CARE OF WHAT YOU'VE GOT!!!

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Old 29th August 2006, 01:09 AM   #5
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I remember in school one day we were talking about how it costs some of the companies the professor consults for $500-1000 to get a new customer and a lot of the time keeping a customer comes down to $5-10 of losses in the short run.

I am not sure what business they are in, but I would think that in b2b the costs would be much higher. (keep in mind this is corporate not small business)


Last edited by jellyfish; 29th August 2006 at 01:22 AM.
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Old 7th October 2006, 02:22 AM   #6
pink.aquarian
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Thats a really great article. Thanks for sharing.

The company i work for tries our best to keep our existing customers. The tech support division does their best to get back to the inquiries within 24 hours. We also have a forum, and their problems might have been answered there before.

Some of the customers have been so kind to give a testimonial about their wonderful experience with their product and to some future clients, reviews such as those are of importance. It attracts new customers as well.

So it pays to take care of your existing clients.

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Old 17th October 2006, 04:25 AM   #7
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Great article, a rare find. I am amazed at times about the companies I give business to for years, paying recurring revenues/subscriptions/whatever, and they'd never every get in touch with me to check how we are doing or event to upsell. Even though I know I am in the best customer group because they never ever have to spend any time servicing me. Go figure...

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