This is my first contribution to the forum. I hope you guys are going to enjoy this as much as I enjoyed writing it.
Okay so let's get started.
First off, what is PPC Marketing?
PPC stands for Pay Per Cick. This is basically the way you pay the search engines to include your link. Every time someone clicks on your ad, you pay them. For instance, if you go to Google and type "dog training", on the right side of the screen, you'll see a number of websites advertising for that keyword.
There are a lot of search engines today, the most known search engines are Google, Bing (formerly MSN Search), and Yahoo!.
Google accounts for most of the PPC traffic on the web, since most of the users go to Google to look for whatever they need. And naturally, making it the most competitive place for advertisers, and the most expensive as well!
When you bid for a keyword, the price depends on the number of advertisers bidding for the same keyword, and their bid. For instance, let's assume you're going after the keyword "rottweiler dog training ebook", chances are, there aren't many people who are bidding for the same keyword, since only those who have an ebook for rottweiler training will be bidding for it. However, if you're bidding on the keyword "dog training", or even "dog training ebook", you'll find that a lot more advertisers will be bidding for that keyword and hence, the bidding price will be higher.
Bing and Yahoo have formed an alliance, they now both use the same algorithms for their search engines, and their paid ads as well. This basically means, if you were to advertise on Bing.com, your ads will also be displayed on Yahoo.com. In addition to that, there is also a number of other website where they display their ads at.
Advertising on Bing and Yahoo (through Bing Ads), is usually much cheaper than advertising on Google. The reason for that is the lower amount of search traffic they have.
As a result, a lot of advertisers usually start their campaigns on Bing Ads before even thinking of starting them on Google. Because that usually involves less risk, since the prices are way lower.
There are other search advertising mediums, which usually have lesser traffic compared to the Big 3. These search engines are usually referred to as "Second Tier Search Engines".
An example of these search engines is 7Search. 7Search is made of a number of smaller websites, forming a network of websites, in addition to their search engine.
It's usually hard to compare a 2nd tier search engine to any of the big 3 search engines, since their bid prices are usually a lot cheaper, the traffic, and the competition are a lot lower. It is possible to get clicks for as cheap as 1 cent on these search engines, where you'd have to pay 10, 50, or even 100 times more on Google for instance.
If you're just getting started with PPC Marketing, I'd advise you to start experimenting on any of the 2nd tier search engines. There are plenty of them and 7search is just one of many. Because that way, you'll be spending less money while you're learning and your risk will be much lower.
Okay, that's all for today. Let the discussion begin!