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Old 6th June 2013, 05:33 AM   #1
luvinlyf
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Default Businesses Use Hitler As A Marketing Tool. Is It Right?

Today I read online that the JCPenney Hitler-resembling pot has been sold out on their online store.

It has elicited quite a few negative comments and even the management said that they did not really intend to do such and took down the billboard. Yet it worked. Sold out.

Is this really right or...? A few months ago, there was this other article that talked of other business who vocally expressed that they do use Hitler to market their products. And because it works, they do not have any plans of changing it.

What is your take on this?

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Old 12th June 2013, 08:01 AM   #2
PatprecisionE
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I think in the case of the JC Penney teapot, that's just a really weird coincidence.

That other link you posted was just bizarre- Hitler wine? Yes, that is wrong. Who's buying Hitler wine anyway? Whether you're being ironic or not, you have to be a very sick person.

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Old 12th June 2013, 08:48 AM   #3
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Perhaps they're using the Hollywood popular adage: "Bad publicity is good publicity". But make sure they don't do business in Europe with that name. Nazism is banned and you'll be jailed or fined with that.

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Old 2nd August 2013, 10:10 AM   #4
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Perhaps they're using the Hollywood popular adage: "Bad publicity is good publicity". But make sure they don't do business in Europe with that name. Nazism is banned and you'll be jailed or fined with that.
That's true. "Hitler wine" will definitely get people talking. But does publicity at any cost matter where it counts? I'm not sure if this will translate in to sales.

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Old 11th August 2013, 03:44 AM   #5
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Thumbs down Distasteful wine...

It's sick.Not everybody will take to that kind of branding-unless they are the twisted kind.They're free to do it where it's lawful but I would rather look for something else other than that sort of publicity.

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Old 11th August 2013, 09:40 PM   #6
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That's true. "Hitler wine" will definitely get people talking. But does publicity at any cost matter where it counts? I'm not sure if this will translate in to sales.
Next, a company will sell Stalin Vodka. I wonder if the East Europeans would dare imbibe it.



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Old 4th September 2013, 08:07 AM   #7
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It's just incredibly ruthless. The guy that owns the clothing store in India for example, n way we'd be discussing him if his shop was named something else, unless it was equally monstrous.

Morally, it's completely reprehensible, but it is smart.

And I think the J C Penny was just a really unfortunate coincidence. No way a major US company would risk offending people like that on purpose.

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