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Old 25th July 2008, 03:20 PM   #1
randykirk
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Location: Los Angeles CA
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Default Grand Opening Help Needed

I am consulting with a bike retailer who is doing a major store move and grand opening. Budget tba, but $20,000 or more. I'd love general input from anyone who has experience on this. The location is a major california strip mall with banks, grocery, etc. Maybe 40 stores. It is a very good location with street visibility and tons of parking.

One specific question I have is whether to try and involve the other retailers in the center with cross promotions? Anyone have a POV on that?

We will do search lights by night, giant balloon on the flat roof during the day, several events with star power and free food. What else?

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Old 25th July 2008, 03:53 PM   #2
GRPFunding
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If he sells BMX style bikes and has the right audience in the area - maybe look into hiring an X-Games celeb for the evening and sign some autographs.

I would def. try to involve the other shops in the area. You might as well try to get them to help you - because they are definitely going to profit at your expense. Free advertising for them since you're attracting all of the people.

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Old 25th July 2008, 04:03 PM   #3
randykirk
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Default Speciaiized Dealer

This is a family shop with an enthusiast bias. Offers kids bikes and cruisers, but sells lots of $1000 plus racing bikes. Very, very rich neighborhood.

That was my thinking on the other retailers. I'm just looking for confirmation or rejection.

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Old 25th July 2008, 04:16 PM   #4
GRPFunding
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Get Lance Armstrong down there to sign some autographs

Sounds like the shop is in the right neighborhood - hope everything goes well

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Old 30th July 2008, 12:07 AM   #5
nstockard
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Definitely involve the other businesses!!!!

Make them pay for some things also... They will get quite a bit of traffic, so they should help foot the bill.

You have a pretty good budget to do some unique things. Why not stage some races? You will have to close off some of the parking lot (may take a lot of work), but for the same reasons that car parts manufacturers sponsor racers and even street racers, when people race and see others racing, they want more parts, performance, etc.

Are there any major industry magazines that could be helpful? If you coordinate it right with them, they may want to attend.


Last edited by nstockard; 30th July 2008 at 12:12 AM.
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Old 16th June 2009, 04:09 PM   #6
RachelM
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Including the other businesses would absolutely be a great idea for the grand opening as well as for extra promotional events down the road that you may want partnerships for.

Pay attention to exterior details. First impressions are vital!

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Old 3rd August 2009, 06:33 PM   #7
pr guru
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Can you be more specific on the types of bikes? Is it a family store, triathalon/ Ironman type bikes? Do they use computrainers? If the clientle is higher-end, you'll need more than gimmicky (and costly) search lights and star power.

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Old 9th August 2009, 05:10 PM   #8
TOrwig
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Get with your local cable TV advertising office and buy a lot of low cost, high frequency commercial spots on Versus, ESPN, ESPN2, ABC Family, etc. Buy a wide window from 6a-mid and get tonnage. This will probably be the most efficient way and cost effective way to get the word out a lot. Just buy the area that's less than 8 miles around the store. Outside of that, the waste factor goes up.
When you do your cable buy, see what the cable sales manager can do for you as far as FREE mobile texting and some prize giveaways. For $10K, I'll bet they donate some prizes and give you free mobile texting for an enter to win sweepstakes for your event. Or, be sure to ask for their BEST rep, not some newbie.

Also, call Domino's Pizza. Tell them you'll put them on the ads if they give out free pizza. See if they have any partners to do other things, like drinks. Bet they do.

Good luck!

Tim Orwig

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Old 9th February 2010, 04:45 AM   #9
FBCondos
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Large big speakers and heavy noises can attract and annoy lots of people. Sales promotions are also a must in doing grand openings. It really depends on what kind of approach you like. The more creative the better. Just always be innovative and stylistic.

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