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Old 15th June 2005, 02:38 PM   #1
Linda
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Join Date: Jun 2004
Location: Houston, Texas
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Default The Power Of Viral Marketing

Here is an article on how to put a fire under your viral marketing.

"Viral marketing, the concept of making each customer a marketer by encouraging word-of-mouth referrals, is indisputably one of the most effective mediums of ongoing self-promotion a site can employ. It gives Internet companies a cost-efficient, proven tool to increase traffic and lower advertising costs."

Catch it @ http://www.smallbusinessbrief.com/ar...ng/001822.html

How many of you use viral marketing? How is it going?

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Old 21st June 2005, 02:56 PM   #2
FredJames
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Default We Love Viral Marketing!

Always felt that viral marketing is one of the most underrated aspects of new market development going. Hard thing though is that you can never really "predict" it, because it relies on soooo many unique variables that there is no standard model.

We've been anchoring alot of our promotions with physical gift items, which accelerates the rate and likelihood of viral marketing "touches". For example, lacing a viral marketing campaign with an unusual item such as Logo Projection Pens can make the difference between an okay campaign, or a marketing program anchored with a physical stimulator that enhances the "talk about" rate in an incredible manner.

Just remember that the viral marketing campaigns behind such greats as Ebay, Amazon and Pay Pal came by first providing a service that people found absolutely invaluable!

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