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Old 3rd January 2014, 10:31 AM   #1
AngelBiz
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Default Small Business Owners: Are You Using E-Commerce To Grow Sales?

E-Commerce sales continue to grow at rapid pace. Online retailers such as Amazon and eBay have been growing at double digit rate for the last several years and are expected to continue to do so for the foreseeable future. Traditional brick and mortar retailers have recognized this trend and have started to take aggressive actions to increase their online presence. Every single retailer is focusing on integrating traditional and online shopping with the ability to order for online items right from the store and return items purchased online to the store.

Small business owners can benefit equally well by including ecommerce channel with their traditional operations. As I will explain below, when you consider what is required to set up the ecommerce operation and the resources available to do so, it becomes a no brainer to set up an online store. You can improve sales by tapping into this additional channel to get customers who otherwise would not visit your traditional store.

Read more - http://www.smallbizviewpoints.com/20...to-grow-sales/

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Old 6th January 2014, 03:00 PM   #2
uspackaging
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Quote:
Originally Posted by AngelBiz View Post
E-Commerce sales continue to grow at rapid pace. Online retailers such as Amazon and eBay have been growing at double digit rate for the last several years and are expected to continue to do so for the foreseeable future. Traditional brick and mortar retailers have recognized this trend and have started to take aggressive actions to increase their online presence. Every single retailer is focusing on integrating traditional and online shopping with the ability to order for online items right from the store and return items purchased online to the store.

Small business owners can benefit equally well by including ecommerce channel with their traditional operations. As I will explain below, when you consider what is required to set up the ecommerce operation and the resources available to do so, it becomes a no brainer to set up an online store. You can improve sales by tapping into this additional channel to get customers who otherwise would not visit your traditional store.

Read more - http://www.smallbizviewpoints.com/20...to-grow-sales/
Thanks for the post, The article is great!

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Old 7th January 2014, 03:42 AM   #3
bitFAT
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First of all, thanks for sharing this post with us. I would recommend to have a mobile friendly store, well optimized for conversion, integrated with social media accounts and well optimized products and categories pages.

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Old 15th January 2014, 11:01 AM   #4
SC_Sean
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All super true. Plus, if you've already got yourself a successful brick-and-mortar store, your customers are likely to use an online store for a variety of things.

Many retailers with physical and online stores are finding that customers will use the online store like a shopping list, or will use their smartphone to access the online store and keep things in a digital shopping list of sorts.

The takeaway is that your customers might be willing to use the combination of a physical and electronic store in a surprising number of ways.

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Old 15th January 2014, 04:36 PM   #5
myremotequality
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I agree that small business owners can benefit equally well by including ecommerce channel with their traditional operations. Thanks for sharing this to us. This adds idea or information.

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Old 16th January 2014, 10:55 AM   #6
SC_Sean
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And don't forget!

Giving your site a design that's responsive and optimized for mobile viewing is always better than having to design a separate mobile version of your site, and do the extra work to redirect visitors there when they visit from a tablet or smartphone.

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Old 20th January 2014, 09:36 AM   #7
Carrie Minton
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Many online marketers probably have included E-commerce to boost their business/products performances. I also agree with the comments above emphasizing the importance of having a mobile friendly website. Many people, nowadays, are accessing websites and surfing the web using their phones, and so, if your website is mobile user friendly, you'll have more chances in succeeding in in doing e-commerce.

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