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Old 23rd June 2009, 12:30 AM   #21

Join Date: Dec 2007
Posts: 50

banner for what?
online or offline marketing?

ooooppss.. i am wrong this is a print advertising section ....

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Old 7th July 2009, 12:29 PM   #22

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Posts: 37

yes u are right but it can help u in certain area but if u want to capture the whole market then i think u have to make different strategy..?!

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Old 9th July 2009, 02:36 AM   #23

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Posts: 23

Banner advertising can be very effective. Above all, a good marketing strategy should be in place. You don't just put up banners without studying the best locations, the target audience, and what the message should be.

KyleStyler is right, it's about generating good content. Content and medium is key in effective communication. Come up with good content, find the best and most effective way for spreading your message to the appropriate audience.

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Old 24th November 2009, 11:15 PM   #24

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Banner advertising is commonly practices by almost each type of organization as this is the most cheaper and reliable way to promote the products or services.

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Old 8th December 2009, 12:36 AM   #25

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Location: uk
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1) Target Your Banners: Make sure they are on websites which fit your market. Banners which are linked to keywords in searches perform much better than random placements.
2) Get Attention: Conventional wisdom says you should try to grab attention through animation, bright colors, etc. The idea is sound, but be careful. Gaudy is not always good and visitors may be put off by "in your face" ads. Sometimes understatement can work wonders - a subtle ad might actually be what sets you apart.
3) Try Different Banners: Use a variety of banners and track their click-though statistics (the number of people who click on them). Be systematic - find out which ones work best and concentrate on them.
4) Call to Action: Banners allow visitors to take immediate action and you should take advantage of this. Use words like "Click here".
5) Make it Obvious: Although intrigue can sometimes work, the general rule is to make it obvious. Make sure the viewer knows exactly what the ad is for and what they can expect to happen when they click on it.

Thanks for reading

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Old 22nd January 2010, 07:56 PM   #26

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Location: L.A.
Posts: 56


Well there a lot of factors that can contribute to the success of a banner ad. Some of these factors are a catchy image or creative ad copy, visibility and a good location must also be considered.

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Old 29th January 2010, 09:04 AM   #27

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There is no doubt that advertising banners can provide you a lot of business. I like all of the above discussion related to advertisement by banner.

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Old 11th January 2011, 11:14 PM   #28

Join Date: Jan 2011
Location: Los Angeles, CA
Posts: 13

Most banners are ugly, though. How I wish people paid more attention to aesthetics before they actually had any printed.

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Old 14th January 2011, 12:18 AM   #29

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Posts: 6

I agree with Hyperbolic. Lots of people try to cram too much into a banner. I don't think a banner's actually that big so you can fill it up. The size is for visibility, isn't it? I don't think it will work if you have paragraphs upon paragraphs of text or hundreds of indiscernible photos. Unless it's a hundred stories high or something.

But banners do have potential if designed well.

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Old 24th June 2011, 05:24 PM   #30

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Posts: 2

Compared to other means of advertising I have tried (any and every kind you can imagine) if done in a smart manner, for an appropriate product or service..I can think of no more effective or cose effective means of advertising.

I have spent thousands per year on phone book ads. I have spent thousands per year on radio and television. The problem is (or the problems are) that the customer has to be listening, looking at that page or channel. The customer has to be receptive (and not tuned out because they are overly exposed ot advertising) The ad may appear in areas that you are not intereste in servicing. The list goes on and on .

I recently found this article which states some interesting numbers http://www.esigns.com/cost-effective.html as to the cost of banner advertising. I like those costs MUCH more than ALL other forms of advertising I have tried.

However, I have had some royal flops in regards to advertising with signs and banners as well. Almost all attributable to my ignorance and not researching the subject.

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